2010
DOI: 10.14488/1676-1901.v10i2.293
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Empresas do setor de linha branca e suas estratégias competitivas e de produção

Abstract: RESUMOAs decisões sobre a produção devem estar integradas às decisões estratégicas da organização, especialmente em um contexto em que a pressão por competitividade é crescente. Este trabalho buscou identificar e analisar as estratégias competitivas e de produção adotadas por duas importantes empresas do setor de linha branca. Dois estudos de caso foram realizados, tendo sido as informações principalmente obtidas em entrevistas com pelo menos dois gerentes de uma das plantas de cada empresa. O setor de linha b… Show more

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Cited by 5 publications
(9 citation statements)
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“…Also, according to the author, the secret to permanent success is operational excellence, that is, one must invest in strategies focused on production, technology and sustainability, always avoiding waste. In order to achieve this operational excellence and survive in this new competitive environment, companies were forced to adopt new strategies and new patterns of relationships, including the Production Strategy [1]. Thus, it is understood that with the intense existing competitiveness, companies from different sectors, but with emphasis on the industrial and production sector, are disposed to improve the productive processes, making them more efficient through the reduction of activities that do not add value and generate costs [2].…”
Section: Competitive Advantage In the Industrymentioning
confidence: 99%
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“…Also, according to the author, the secret to permanent success is operational excellence, that is, one must invest in strategies focused on production, technology and sustainability, always avoiding waste. In order to achieve this operational excellence and survive in this new competitive environment, companies were forced to adopt new strategies and new patterns of relationships, including the Production Strategy [1]. Thus, it is understood that with the intense existing competitiveness, companies from different sectors, but with emphasis on the industrial and production sector, are disposed to improve the productive processes, making them more efficient through the reduction of activities that do not add value and generate costs [2].…”
Section: Competitive Advantage In the Industrymentioning
confidence: 99%
“…For the businessmen, requirements such as flexibility, cost reduction, product quality and reliability and speed in meeting market needs are considered fundamental to business success. [1]. In order to achieve good results in these dimensions, companies have been developing various internal restructuring processes, from internal to external sectors of the company, in relationships with their customers and suppliers, and with new acquisitions to follow the new rules regarding safety and security.…”
Section: Microwavementioning
confidence: 99%
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“…The medical dental technology sector in Brazil has been little studied, despite being an important production segment, while other industrial segments such as automotive and white goods have had some of their supply chains analyzed (Martins, 1999;Salerno et al, 2003;Di Serio et al, 2007;Calife et al, 2010;Cerra et al, 2014). The Brazilian medical-dental industry has characteristics that differentiate it to some extent from the rest of the goods-producing field, according to data from the Brazilian Association of the Medical, Dental, Hospital and Laboratory Equipment Industry (ABIMO, 2014).…”
Section: Introductionmentioning
confidence: 99%
“…Essa associação leva organizações a adotarem filosofias que contribuem para a melhoria de seus processos, esperando, assim, resultados como o aumento de flexibilidade, bem como redução de custos e lead time de entrega e serviços, por consequência, melhoria da percepção de qualidade sobre o nível de serviço prestado a seus clientes e usuários (BOYER; LEWIS, 2002;CALIFE;NOGUEIRA;ALVES FILHO, 2010). Uma das metodologias conhecidas no contexto industrial e que contribui com a melhoria dos fatores competitivos devido à busca permanente da eliminação das perdas é o Sistema Toyota de Produção (STP).…”
Section: Introductionunclassified