We use the magnetic field distribution of an azimuthally polarized focused laser beam to excite a magnetic dipole transition in Eu 3þ ions embedded in a Y 2 O 3 nanoparticle. The absence of the electric field at the focus of an azimuthally polarized beam allows us to unambiguously demonstrate that the nanoparticle is excited by the magnetic dipole transition near 527.5 nm. When the laser wavelength is resonant with the magnetic dipole transition, the nanoparticle maps the local magnetic field distribution, whereas when the laser wavelength is resonant with an electric dipole transition, the nanoparticle is sensitive to the local electric field. Hence, by tuning the excitation wavelength, we can selectively excite magnetic or electric dipole transitions through optical fields. DOI: 10.1103/PhysRevLett.114.163903 PACS numbers: 42.60. v, 42.25.Ja, 71.20.Eh, 78.67.Bf In the optical frequency regime, magnetic dipole transitions are orders of magnitude weaker than their electric dipole counterparts [1][2][3]. Because of this, magnetic dipole (MD) transitions are often neglected in optics, and the study of light-matter interactions becomes instead the study of interactions between electric fields and electric dipoles (ED). Perhaps the most well-known exceptions occur in the fields of metamaterials [4] and photonic crystal cavities [5,6], in which specially engineered structures can be produced to enhance interactions with the magnetic field. Nature, however, also provides materials with strong MD transitions, namely, rare earth ions. Many of their MD transitions are found within the visible spectrum, making them promising candidates for the optical excitation of MD transitions.Much theoretical and experimental work has been done exploring the MD and ED contributions to spontaneous emission from Eu 3þ and other trivalent rare earth ions [1,[7][8][9][10]. Lifetimes and oscillator strengths have been studied as a function of local environment [11][12][13][14], ion concentration [15][16][17], and particle size [18][19][20][21][22][23]. But so far, research has focused solely on detecting and enhancing spontaneous MD emission, with no work done on selective excitation through magnetic fields. In 1939, Deutschbein first identified the MD character of the 7 F 0 → 5 D 1 transition in Eu 3þ (c.f. Fig. 1(a)) by exploiting the birefringence of EuðBrO 3 Þ 3 · 9H 2 O and EuðC 2 H 5 SO 4 Þ 3 · 9H 2 O crystals [24]. He could deduce the MD or ED character of a transition by recording absorption or emission spectra for ordinary and extraordinary polarizations and comparing them to a spectrum taken along the c axis of the crystal. However, he could not selectively address individual transitions. Here, we report the direct and selective optical excitation of a MD transition in the rare earth ion Eu 3þ .The light-matter interaction between a charge-neutral quantum system and an electromagnetic field can be represented by a multipole expansion of the interaction Hamiltonianwith p being the electric dipole moment, m the magnetic dipole ...