Enhancement of marketing performance through entrepreneurship marketing in food and beverages Small-Medium Enterprises (SME) in Semarang, Central Java

Muafa, Irfan Wildzan; Wahyudi, None Candra Agus; Lobwaer, Anthonia Karolina Rejo; Latief, Rindam

doi:10.1088/1755-1315/343/1/012184

Cited by 3 publications

(1 citation statement)

References 10 publications

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“…Small business owners are no longer only entrepreneurs because the focus of entrepreneurs has evolved toward the direction of marketing done by entrepreneur actors. It is possible to define entrepreneurs as people with the ability to develop something new or as people who can recognize and seize possibilities (Muafa et al, 2019). For those involved in the economy, the current state of uncertainty has its own effects and risks.…”

Section: Increasing the Performance Of Msmes Through Entrepreneurshipmentioning

confidence: 99%

Increasing MSME Performance Through Institutional Strengthening, Entrepreneurship, and Digital Marketing

Tresnasari

Zulganef

2023

IJRCS

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The Indonesian economy currently lack of solid fundamentals, which has prompted the government to continue strengthening Micro, Small, and Medium Enterprises (MSMEs). This industry can support the government and take on a sizable workforce. MSMEs have demonstrated they can survive and grow into the engine of the economy, especially after the financial crisis, so their survival cannot be questioned. MSMEs contribute 61.1% of the national economy's Gross Domestic Product (GDP) and can absorb productive labor in Indonesia. MSMEs must be able to maintain MSME performance, survive with all their available resources, and even experience growth in this uncertain situation. Some of the issues MSMEs encounter include the lack of legal institutions. MSMEs need legal institutions because they can boost consumer confidence in the products they sell. The second issue is the change in pandemic consumer trends from offline to online for products and services. In order to maintain MSME performance under unpredictable circumstances, particularly those caused by external environmental factors, Entrepreneur Marketing (EM) is a conceptual approach that is ideal for implementation in MSMEs. The conventional marketing idea, which served as a business solution, has been replaced by the idea of entrepreneurial marketing. In order to increase MSME performance, MSMEs must also benefit from digital marketing, which tries to market through digital media to reach target consumers swiftly and precisely. This study highlights the issues that MSMEs face and how to enhance institutions, encourage entrepreneurship, and use digital marketing to improve MSME performance.

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Section: Increasing the Performance Of Msmes Through Entrepreneurshipmentioning

confidence: 99%

Increasing MSME Performance Through Institutional Strengthening, Entrepreneurship, and Digital Marketing

Tresnasari

Zulganef

2023

IJRCS

View full text Add to dashboard Cite

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Impact of Entrepreneurial Orientation on MSME Performance: Mediating Role of Entrepreneurial Competency

Goyal

Mishra

2023

Entrepreneurship Research Journal

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This study uses entrepreneurial competencies as a mediating element to explore the scope and pattern of influence of entrepreneurial orientation (EO) on micro, small and medium entrepreneur (MSME) business success. The study’s target population was small-scale business owners and employees from Rajasthan, India. A sample of 339 small companies was selected through the purposive sampling method. Data were gathered through a survey instrument designed given an appropriate theoretical context. The survey instrument was tested for its proper validity and reliability. Further, we used the structural equation modeling approach to test the hypotheses. Derived findings indicated that the direct impact of entrepreneurial orientation (EO) on firm performance was significant. Additionally, the relationship between EO and MSME performance was partially mediated by entrepreneurial competencies. The conceptual framework and findings offer the MSME sector entrepreneur new directions for positioning their product in customers’ minds and supporting the growth of an innovative and opportunistic mindset. The current research findings help to outperform the competition and take advantage of market opportunities. The organization must be able to correctly match what it delivers to the consumer with the needs and demands of the customer.

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The Impact of Entrepreneurship, Leadership, Business Characteristics, and Marketing Strategies on the SMEs Food Business's Performance in China

Wei,

Guo,

Ling

et al. 2023

IJSASR

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Background and Aim: The researcher examines SMEs entrepreneurship, leadership, firm characteristics, and marketing strategy in China's food business, aiming to improve performance and growth. The study aims to guide agencies in policy planning and development, enhancing competitiveness in the short and long term. Materials and Methods: This quantitative research examines SMEs food business entrepreneurs in China who received 615 certification standards from the Central Islamic Committee and Provincial Islamic Committees. Cronbach's reliability analysis is used to test the hypothesis. Results: The research hypothesis test confirms that SMEs entrepreneurship influences performance, marketing strategy, firm characteristics, leadership, and performance in China's SMEs food business. The analysis of structural equation models reveals that entrepreneurship, marketing strategy, firm characteristics, leadership, and performance are all influenced by these factors. The results are consistent with empirical data, highlighting the importance of entrepreneurship, leadership, firm characteristics, and marketing strategy in SMEs food businesses. Conclusion: The research hypothesis test confirms that SMEs entrepreneurship impacts performance, marketing strategy, firm characteristics, leadership, and performance in China's SMEs food business, emphasizing the importance of these factors. This research examines the impact of entrepreneurship, leadership, firm characteristics, and marketing strategy on SMEs food business performance in China. It aims to improve operational plans, enhance competitiveness, and create a production base for quality products in ASEAN and global markets.

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Enhancement of marketing performance through entrepreneurship marketing in food and beverages Small-Medium Enterprises (SME) in Semarang, Central Java

Cited by 3 publications

References 10 publications

Increasing MSME Performance Through Institutional Strengthening, Entrepreneurship, and Digital Marketing

Increasing MSME Performance Through Institutional Strengthening, Entrepreneurship, and Digital Marketing

Impact of Entrepreneurial Orientation on MSME Performance: Mediating Role of Entrepreneurial Competency

The Impact of Entrepreneurship, Leadership, Business Characteristics, and Marketing Strategies on the SMEs Food Business's Performance in China

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