This research aimed to see relationships between Entrepreneurial Marketing construct and Marketing Performance construct in Small-Medium Enterprises (SME) of food and beverages. Questionnaires were given to 150 owners of food and beverage SME to test the proposed construct. Testing data used the AMOS 22 program. Testing was run to analyze a relationship between the constructs and the proposed hypothesis. The results of the test proved that there was a positive relationship between the construct of entrepreneurship marketing and marketing performance. So it can be concluded that the implementation of entrepreneurial marketing theory will help a business in improving its marketing performance.

The Rice Milling business continues to experience growth and places its position as the first supplier in the rice supply chain. This study aims to determine the activities of rice mills and their supply chain strategies. This research uses a descriptive qualitative. The results of the study found that there were 4 rice milling groups based on their activities, where 3 groups strengthened their position as the first channel with a backward integration strategy vertically so that they had control over suppliers / farmers. The independence of farmers and mutually beneficial partnerships is expected to provide balanced and reasonable benefits to each supply chain network

The supply chain is a scapegoat for the fluctuation price of beef. This research was intended to find out whether the supply chain triggers the main increase of beef prices as assumed by various parties. This qualitative descriptive study found that there were three supply chain pathways with the shortest chain that was a producer to consumer. The longest chain were suppliers, producers, consumers, and two intermediaries (blantik and retailer). Long and short of supply chain did not impact on selling prices to consumers and only affected the number of producer profits. Fluctuations in beef prices should not be based on the supply chain because the supply chain is a bridge at the limitations of the parties in the supply chain. There are other determinants that can be the focus of solutions for controlling beef prices.

Regulations reduce deviant behavior towards food processing. The Poultry Slaughterhouse of the Livestock and Animal Health Services carries out various mandate of the regulation. Knowing the RPU's strategic factors as well as strategic alternatives is the aim of this research. Research uses the Analytical Strategy Formulation technique. It was found that the strategic strength lies in the ability to access information and regulation, facilities and funding. The strategic weakness lies in the management that has not been maximized both in terms of organization namely the UPTD, HR and the lack of promotion and outreach. Market availability, regulation and technology of farmers that continue to increase provide opportunities instead of distribution, cuts that deviate from regulations, and changes are strategic factors that pose a threat. HR becomes the most attractive strategic alternative that is expected to drive the performance of the RPU.