SnTe is a good alternative to PbTe in the thermoelectric (TE) applications, in that it is a compound with no toxic element Pb. Besides, the compound SnTe has a relatively narrow bandgap (0.3~0.4 eV) and at the same time high Sn vacancy concentration (Sn<sub>v</sub>). Accordingly, it gives a high carrier concentration (10<sup>21</sup> cm<sup>-3</sup>) at room temperature (RT), which is not favorable in thermoelectrics, thereby the regulation of both the electronic and phonon scattering mechanisms is strongly required. Up to date, there are many approaches to improve its TE performance. The typical examples are those involving the valence band convergence, nanostructuring, substitutional and interstitial defects, and lattice softening etc., which are all practical and effective to improve the TE performance of SnTe. However, we in this work take the entropy as an indicator to design the SnTe-based TE material with multicomponents and then optimize its TE performance. The detailed scheme involves the chemical composition design step by step. At first, SnTe alloys with 5% GaTe to form a solid solution Sn<sub>0.95</sub>Ge<sub>0.05</sub>Te, aiming to increase the solubility of the foreign species. The second step is to form another solid solution (Sn<sub>0.95</sub>Ge<sub>0.05</sub>Te)<sub>0.95</sub>(Ag<sub>2</sub>Se)<sub>0.05</sub> via the alloying Sn<sub>0.95</sub>Ge<sub>0.05</sub>Te with 5% Ag<sub>2</sub>Se. The purpose of this step is to reduce the p-type carrier concentration of the system, as the species Ag<sub>2</sub>Se is a typical n-type semiconductor. The last step is to form a series of solid solutions (Sn<sub>0.95-<i>x</i></sub>Ge<sub>0.05</sub>Bi<i><sub>x</sub></i>Te)<sub>0.95</sub>(Ag<sub>2</sub>Se)<sub>0.05</sub> by substituting different amount of Bi on Sn in (Sn<sub>0.95</sub>Ge<sub>0.05</sub>Te)<sub>0.95</sub>(Ag<sub>2</sub>Se)<sub>0.05</sub>, to further enhance the configurational entropy (Δ<i>S</i>). Because of the above approaches, both the carrier concentration and thermal conductivity reduce while the highest TE figure of merit (ZT) increases from 0.22 for the pristine SnTe to~0.8 for the alloy (Sn<sub>0.95-<i>x</i></sub>Ge<sub>0.05</sub>Bi<i><sub>x</sub></i>Te)<sub>0.95</sub>(Ag<sub>2</sub>Se)<sub>0.05</sub> (<i>x</i>=0.075). This result proves that the entropy engineering is a practical way to improve the TE performance of SnTe and at the same time, it illustrates that it is very important to harmonize the entropy engineering with other electronic and phonon scattering mechanisms, in order to improve the TE performance of SnTe effectively.