“…A wide range of publications have tried to understand this phenomenon focusing on different aspects such as the evolutionary point of view in wine regions (Alonso et al, 2008;Liu, 2011, 2012;Valduga, 2014); under the perspective of enotouristic itineraries, tourism planning and image of tourist destinations (Fuller, 1997;Getz, 2000;Williams, 2001;Bruwer, 2003;Sanders, 2004) and from the perspective of demand and marketing in wine tourism (Leiper and Carlsen, 1998;Getz et al, 1999;Hall et al, 2004;Brown and Getz, 2005;Bruwer and Alant, 2009;Simeon and Sayeed, 2011;Marzo Navarro and Pedraja Iglesias, 2012;Quadri-Felitti and Fiore, 2012;Silva, 2016). Another aspect that emerged is the experiential studies, based on the so-called Experience Economics of Pine II and Gilmore (1999), which goes against the emotional side of planning tourism experiences, sensations, innovation and creativity (Ali- Knight and Carlsen, 2003;Carini et al, 2005), and Caroline (2005), Nowak and Newton (2006), Roberts and Sparks (2006), Asero and Patti (2009), Tonini and Lavandoski (2011).…”