Entertainment‐seeking shopping centre patrons: the missing segments

Sit, Jason; Merrilees, Bill; Birch, Dawn

doi:10.1108/09590550310461985

Cited by 198 publications

(265 citation statements)

References 24 publications

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“…It is common to note that the centres' end to develop impressive physical value of the external surroundings to attract consumers to the shopping malls and department stores.In addition, according to (Sit et al, 2003) the picture of the shopping centre encourages customer store patronising. This "front line" picture at traction is helpful to retail stores.…”

Section: Physical Surroundingsmentioning

confidence: 99%

The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion

Ashraf¹,

Rizwan²,

Iqbal³

et al. 2014

jpag

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We can see that companies spend a large portion of their budgets for sale promotion. The goal is to offer the merchandise more attractive and valuable. These ideas allow us to conclude that the institutions seek to manipulate the buying activities of consumers, and so begin a strong promotional campaigns or changes in pricing policies, with other measures. The purpose of this research is to study closely the taste of the customers in the various ISSN 2161-7104 2014 www.macrothink.org/jpag 180 promotional tools. But in this study, we will discuss the impact of a free sample, price reduction, social surroundings and physical surroundings on consumer purchasing behaviour and sales promotion. The research, which we were using in this study, was descriptive in its nature. In this study, we asked 200 respondents to participate in the investigation of self-government to collect data. In this current research questionnaire used as a tool for research. The main objective of the empirical research to measure the reliability of the questionnaires that were used in this research. After collecting the questionnaires, forms we recoded and then entered in to SPSS for regression analysis. With regard to the tendency of customers for sales promotion, research has revealed that a free sample, the discount rate, the physical environment and the social environment played a more significant role in the development of consumer buying behaviour and sales promotion during consumer sales promotion. The practical implications of this research are in recognition of sales promotion tactics that are relevant to the management of clients in the first place in Pakistan. Marketers can get the data from this study will help to identify the buying behaviour of customers and they can also help traders to use promotional techniques and situational factors most effective in attracting customers. Journal of Public Administration and Governance

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Section: Physical Surroundingsmentioning

confidence: 99%

The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion

Ashraf¹,

Rizwan²,

Iqbal³

et al. 2014

jpag

View full text Add to dashboard Cite

show abstract

“…Enjoyment and entertainment have been demonstrated to be important benefits of shopping (e.g. Babin et al, 1994;Sit et al, 2003), valued by consumers in spending terms (e.g. Jones, 1999;Machleit and Mantel, 2001).…”

Section: The Digital Dividementioning

confidence: 99%

A commentary on social and experiential (e‐)retailing and (e‐)shopping deserts

Dennis

Jayawardhena

Wright

et al. 2007

International Journal of Retail &Amp; Distribution Management

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Tamira King is a Marketing Lecturer and MSc Marketing course director at Brunel University. Her research interest is in a consumer behaviour named 'deshopping' the ethics of fraudulent consumption and the evolutionary psychology of male and female shopping behaviours. Tamira works closely with retailers and her work aims to improve the management of customer service and the returns process. Tamira's teaching is in the areas of retail management and marketing. A Commentary on Social & Experiential (e-)Retailing and (e-)Shopping DesertsABSTRACT Purpose -The last ten years have seen a gradual withdrawal of retail facilities from many local areas and the consequent growth of 'shopping deserts', resulting in social and health disbenefits. This paper examines the potential for e-shopping to fill the vacuum and to assist disadvantaged shoppers.Design/methodology/approach -The paper uses prior published research to comment on the extent to which e-retailing may be the shopping solution of the future?Findings -The Internet has limited potential to compensate for shopping deserts, as consumers who do not have a good range of physical shops within walking distance also tend to lack access to the Internet.Research limitations/implications -The paper is based solely on prior research. The authors recommend action research that may hopefully help excluded shoppers to become more included by addressing the problems of access to e-shopping.Practical implications -Government, service providers and e-retailers are may consider interventions such as subsidised Internet access, training and the provision of e-cash.Originality/value -The paper links research from diverse fields relating to shopping deserts, the digital divide, health, wellbeing, social and experiential aspects of (e-)shopping.

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“…The mall attribute items were adapted from previous research on malls. 24,41,47,50,53,61,92 The original items from these studies were re-phrased for Indian conditions. The mall items contained measures for assessing mall attributes such as lighting, music, design, layout, availability of products, variety in products, good prices, food courts, entertainment facilities, cinema halls, socializing opportunities and quality of service.…”

Section: Instrument Designmentioning

confidence: 99%

Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

Khare

2012

J Target Meas Anal Mark

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Arpita Khareis a Faculty in Indian Institute of Management Rohtak, Haryana. She has a MBA degree in Marketing and DPhil in International Management. Her research interests span over consumer behavior, retailing, services marketing and supply chain management.ABSTRACT There has been a signifi cant growth of malls in India in the past two decades . The current research studies predictors to Indian consumers ' mall involvement with respect to mall attributes and demographic factors. Kapferer and Laurent ' s CIP was adapted to study consumers ' mall involvement. The fi ndings postulate that demographic factors (household income, age, gender) and mall factors (service and ambience) infl uence consumers ' mall involvement . The involvement predictors can help in planning mall ambience and assortment. This study attempts to fi ll the research gap on Indian consumers ' mall shopping behavior with respect to their involvement with mall attributes. The fi ndings can be helpful to mall managers and developers in mall-planning strategies.

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Entertainment‐seeking shopping centre patrons: the missing segments

Cited by 198 publications

References 24 publications

The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion

The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion

A commentary on social and experiential (e‐)retailing and (e‐)shopping deserts

Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study

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