Entrepreneurial Intention Among Millennial Generation: Personal Attitude, Educational Support, and Social Media

Abstract

Millennial generation is closely related to the Industrial Revolution 4.0 that pays digitalization and automation in all aspects of human life. The number of digital technology-startups has emerged as a challenge for millennials to adapt and be able to use digitalization appropriately to be creative and competitive. Therefore, many factors can affect entrepreneurial intention. This study aims to determine the impact of personal attitude, educational support, and social media on the entrepreneurial intention of university students as the millennial generation. The model was tested on 150 university students in Indonesia. Data were analyzed by the Partial Least Squares (PLS) using Smart PLS 3.0. The result of this study concluded that personal attitude, educational support, and social media had a positive impact on entrepreneurial intention. There are useful implications and recommendations for policymakers and educators that are crucial in developing innovative and entrepreneurial human capital.

Graduates’ Entrepreneurial Intention in a Developing Country: The Influence of Social Media and E-commerce Adoption (SMEA) and its Antecedents

“…The adoption of new technologies as the expression of major environmental social change is likely to influence the social networking of entrepreneurs (Do et al, 2020). Using samples involving students, Kusumawardhany and Dwiarta (2020) also found positive links between social media usage and entrepreneurial intention. The authors believe that social media can provide powerful tools that enable novice entrepreneurs to reach not only national but also international audiences and gather necessary information easily.…”

“…Sarkar and Ghosal (2018) further stated that social media can serve as a business platform for startups and entrepreneurship. Recent empirical investigations in Taiwan and Indonesia also showed SMEA has positive effects on student's entrepreneurial intention (Do et al, 2020; Kusumawardhany and Dwiarta, 2020). This study hypothesizes the following: Hypothesis 1.…”

“…The studies of entrepreneurial intentions, on the other hand, show that UTAUT2 is a valid model for predicting entrepreneurial intention (Do et al, 2020). Research also shows that attitude is an important factor in explaining entrepreneurial intention (Kusumawardhany and Dwiarta, 2020) and that an entrepreneur's overconfidence has a positive effect on entrepreneurial intention (Cheng and Liao, 2017). While these studies lack a clear understanding of what accounts for these attitudes and traits, the UTAUT2 model provides some metrics for comprehending this phenomenon.…”

Igenerations’ Intention to become Entrepreneur: Determinants in Malaysia

“…Assessment of Hypotheses using structural model Kusumawardhany & Dwiarta (2020) have agreed that there is a direct connection between perceived education support and the entrepreneurial intention. As the academic institution have surrounding and facilities that will offer essentials in-depth knowledge and understanding of entrepreneurship.…”

Sikap, Motivasi, Dan Sosial Media Berpengaruh Terhadap Niat Berwirausaha Pada Generasi Milenial Kabupaten Rokan Hulu

“…Organisasi sebaiknya untuk memaksimalkan penggunaan media sosial di beberapa departemen seperti penelitian dan pengembangan, penjualan dan pemasaran, dan dukungan pelanggan (Santoso, 2021). Penggunaan media sosial akan bermanfaat untuk kegiatan bisnis, dan secara tidak langsung akan berdampak pada keinginan untuk menjadi wirausaha dari seseorang yang memiliki pengaruh di komunitas media sosial (Kusumawardhany & Dwiarta, 2020). Banyak pengusaha yang tidak menyadari bahwa media sosial online saat ini telah menjadi alat komunikasi pemasaran yang penting bagi pengusaha karena kemampuannya untuk menyederhanakan berbagai kendala dalam proses komunikasi.…”