Millennial generation is closely related to the Industrial Revolution 4.0 that pays digitalization and automation in all aspects of human life. The number of digital technology-startups has emerged as a challenge for millennials to adapt and be able to use digitalization appropriately to be creative and competitive. Therefore, many factors can affect entrepreneurial intention. This study aims to determine the impact of personal attitude, educational support, and social media on the entrepreneurial intention of university students as the millennial generation. The model was tested on 150 university students in Indonesia. Data were analyzed by the Partial Least Squares (PLS) using Smart PLS 3.0. The result of this study concluded that personal attitude, educational support, and social media had a positive impact on entrepreneurial intention. There are useful implications and recommendations for policymakers and educators that are crucial in developing innovative and entrepreneurial human capital.

Today's digital era offers ease of information that causes fierce competition. An individual may conclude that trying to start a new business is a worthwhile thing to do. On the other hand, the opportunities for entrepreneurship are not easily achieved. By using prior knowledge as cognitive factors and alert-ness to the business idea as behavioral factors may impact two aspects, the discovery and the creation of entrepreneurial opportunity. The purpose of this study is to investigate the influence of prior knowledge and business idea alertness on the entrepreneurial opportunity. The samples of this study were one hundred (100) Indonesian entrepreneurs. Partial Least Square (PLS) processed by Smart PLS 3.0 was used to test the proposed model. Findings of this study show that prior knowledge has a positive effect on business idea alertness. The higher the prior knowledge and business idea alertness, the higher the entrepreneurial opportunity.

Global competition in the digital era is currently encouraging Micro, Small and Medium Enterprises (SMEs) in Indonesia to develop innovations to provide competitive advantage. SMEs must be able to be adaptive to be able to absorb knowledge, especially in the field of technology. The use of social networking sites can provide a lot of information about individuals and networks that can be used for business purposes. The purpose of this study was to show the relevance of absorptive capacity and the role of social networking sites towards innovations conducted by SMEs. This research is a quantitative by using survey method processed through Partial Least Square (PLS) - Path Modeling that measures absorptive capacity relationships, social networking sites with innovation performance. One hundred (100) questionnaires have been distributed to SMEs in Indonesia. Research results show that the increased absorptive capacity of SMEs through social networking sites can improve innovation performance. Therefore, several recommendations are needed so those SMEs in Indonesia know what must be done to strengthen innovation performance.

Everyone must own personal protective equipment to prevent the Covid-19 transmission. Consumers can buy Covid-19 prevention products at low to high prices. This study examines how YouTube video (vlog) affects millennial consumer perceptions and intention in purchasing Covid-19 prevention products. The social attractiveness, attitude homophily, and the physical attractiveness of the Para-Social Interaction theory (PSI) are used to assess the effect on perceptions of brand awareness, brand-user-imagery fit, brand value, and brand purchase intention. This research has 150 millennial respondents with processing method uses Partial Least Squares Structural equation modeling (PLS-SEM). The results of this study support the proposed model. The use of vlogs by Indonesian YouTubers and PSI as a brand management tool influences millennial consumer intention to determine the purchase of Covid-19 prevention product brands.

This research is based on the phenomenon of Generation Z’s life as the next generation who spends their expenses sparingly due to several current global threats such as the depletion of global resources, the climate crisis, to the Covid-19 pandemic. This frugal lifestyle behavior is characterized differently and for different reasons over time. Therefore, it is necessary to understand frugal living and its relationship with Gen Z as frugal consumers’ acceptance which is also the study’s goal. Data analysis from a survey of 100 student respondents was conducted. Six dimensions of frugality studied were planning and control of spending, usefulness, deals as temptations, bargain-hunting tendency, the triumph of a good deal, and durability. The results of this study will show the relationship between frugality and behavioral intention to use.