“…However, according to Mohammed et al (2017), the use of firm performance to measure success comes with complications and can be interpreted from different dimensions. In general, the debate on business success indices has been limited to two broad concepts: (i) economic (financial) and (ii) non-financial (non-pecuniary) success (Islam et al, 2011;Rahman & Ramli, 2014;Walker & Brown, 2004). Financial measures for business success or growth include return on assets, sales growth, profits, employee growth, and survival rates while non-pecuniary measures include intangible constructs such as customer satisfaction, personal development, achievement, corporate reputation, happiness, and market share (Islam et al, 2011;Masuo, Fong, Yanagida, & Cabal, 2001;Walker & Brown, 2004).…”