Pride, in Western Christianity, has long been recognized as a vice and deadly sin. In this article, individual and communal pride is understood as emerging from, and supported by, a system of hierarchical valuations, which provides a subjective and intersubjective sense of self-worth along with a sense of power and privilege. A pride system is linked to, and supported by, stories and rituals that omnipotently confirm individual and communal status and power. This complex system is accompanied by a particular faith dynamic that benefits its members, yet alienates those deemed to be of lesser value. While positive valuations support a person's (and community's) sense of self-esteem and are, more often than not, important for a sense of trust, group loyalty, and community, they are also accompanied by negative appraisals that are projected onto an "other." This other is alienated from the privileges and power of those who identify with, and own, the positive valuations. Pride systems, then, are "good" to the extent that they shore up a sense of self and community and "bad," or inherently deadly, to the extent that "goodness" depends on the subtle or overt alienation of a person or group.