2005-2010: Conception and early yearsIn the early 2000s, research on linguistic and non-linguistic politeness phenomena was already flourishing in a diverse number of disciplines, not in least thanks to the seminal publication of Penelope Brown and Stephen Levinson's (1987Levinson's ( [1978) book Politeness: Universals in Language Usage. Despite the surge of research in politeness in the field of pragmatics and a diverse number of other disciplines, including sociolinguistics, social anthropology, cultural studies, sociology, communication studies, computing, psychology, gender studies, and business, there was no unified platform to bring these different publicaIsabelle van der Bom,