Estimation of Ukraine’s foreign trade structure in order to determine the areas of export potential

Abstract

Now there is no single approach to the planning of normative indicators of the foreign trade structure and the optimization of foreign economic operations, including marketing mix, which consider the priorities of socio-economic development of the territories acting as the global market agents. The work proposes an expanded method for using the Grubel-Lloyd and Horvath indices when assessing the level of inter-industry trade, which will determine the priority fields of international cooperation in the process of developing a foreign economic strategy both at the state level and for an individual company interested in expanding the geography of trade in the global market via finding new partners and using non-discriminating marketing methods.The article reveals the existing trends in foreign trade of Ukraine that predispose current economic policy and foster the initiation of a new exporting strategy. Namely, the volume of total external debt exceeded GDP in 2014–2016; although a significant reduction of this ratio has been observed since 2017 due to the GDP shortening. Unfavorable trends were supplemented by the negative total balance of trade in goods and services in 2014–2018, with redistributing geographical structure in favor of the EU instead of the CIS countries (however, the exports in services, measured by absolute income, exceeded imports). The Grubel-Lloyd and Horvath indices, calculated for the recent trade data, proved a high level of diversification of Ukraine’s foreign economic activity, with significant intra-industry trade, but the scores of the Grubel-Lloyd index did not coincide by the geographical and commodity structure for the prevailing majority of countries. Nevertheless, new potential exporting destinations may be found, precisely because of the detected imbalances.

Integrated tool development for managing a marketing activity of a trading enterprise in a competitive market

“…Management of the marketing policy of the enterprise. In the framework of the third stage, applying the method of hierarchy analysis [26], a promotion policy is formed, based on a combination of various methods, the main directions of a promotion policy are determined to increase sales indicators and improve the financial condition of the enterprise [10,27]. The goal is the choice of an enterprise promotion strategy.…”

Time Series Research of Foreign Trade Operations of Post-Soviet Countries

“…It should be noted that researches mentioned earlier have approached this problem in general, for multiple post-Soviet countries, in turn export-import operations of certain countries and (or) politico-economic unions were reflected in works of such authors as Berjoza A. et al [4], Dekhtyar N. et al [5], Faltsman V. et al [6], Gorokhov S. [7], Morachevskaya K. et al [8], Saboniene A. [9], Zhanakova, N. [10].…”

Vantagens competitivas e composição da balança comercial entre Brasil e Argentina: uma análise de indicadores de comércio exterior

“…O IVCR, por exemplo, foi utilizado porLanghammer (2004);Seyoum (2007); Ferto e Hubbard (2014); Sarker e Ratnasena (2014); Gutierrez e Godinez (2014); eGranabetter (2016). O IGL foi utilizado em trabalhos como osde Hirschberg et al (1994);Sawyer et al (2010);Dekhtyar et al (2018);Intarakumnerd e Techakanont (2016); Muryani e Pratiwi (…”