European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments

Wezemael, Lynn Van; Caputo, Vincenzina; Nayga, Rodolfo M.; Chryssochoidis, George; Verbeke, Wim

doi:10.1016/j.foodpol.2013.11.006

Cited by 145 publications

(152 citation statements)

References 66 publications

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“…The neglected valuation of the free-fat nutritional claim is partially in line with Bimbo et al (2016) who found negative marginal price for zero-fat (-1.9%) yoghurt attributes in Italy and in line with Carlucci et al (2013) who found negative but not significant relationship between the low-fat attribute and yoghurt's prices in Italy. In general, our results are consistent with Van Wezemael et al (2014) and Krystallis & Chrysochou (2011) who found that consumers across five different countries have very heterogeneous preferences on nutritional claims. More precisely, consumers from Belgium, the Netherlands, France and Greece give higher value on NCs related to fat content and saturated fat while it is the opposite for consumers in the UK.…”

Section: Discussionsupporting

confidence: 92%

“…More specifically, a study of Van Wezemael et al (2014) investigates consumer preferences for nutritional and health claims (NHCs) on lean beef steak in four EU countries (Belgium, France, the Netherlands and United Kingdom) found that in Belgium, the Netherlands and France, NHCs on saturated fat yielded higher utilities than claims on protein and/or iron, while the opposite was found among consumers in the UK. On the other hand, studies conducted in different countries covering a broad range of issues including consumers' attitudes and perceptions (Urala & Lahteenmaki, 2007;Masson et al, 2016), preferences (Betchtold & Abdulai, 2014;Annunziata & Vecchio, 2016) and WTP for functional food products with NHCs (Hellyer et al, 2012;Hirogaki, 2013;Cavaliere et al, 2015;de-Magistris & Lopez-Galan, 2016;Jurado & Gracia, 2017;LopezGalan & de-Magistris, 2017) found that healthconscious consumers have positive perception and are willing to pay premium prices for food products with NHCs.…”

Section: Introductionmentioning

confidence: 99%

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Valuation of nutritional and health claims for yoghurts in Spain: A hedonic price approach

Ballco

Magistris

2018

Span. j. agric. res.

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This article investigates price effects of nutritional claims (NC) and health claims (HC), in addition to other attributes, on yoghurts in the Spanish market. Prices and product characteristics are collected from yoghurt label references found on the shelves of the main representative retail shops in the capital city of Aragon (Zaragoza) Spain. The total sample included 508 yoghurts. Nutritional and health claims (NHCs) are selected based on the official definitions of the (EC) Regulation No 1924/2006 and No 432/2012. Premium prices of the NHCs and other attributes included were assessed through a hedonic price approach. Results show that yoghurt is a highly differentiated food product. NCs related to fat-free, low in sugar and fiber content did not affect yoghurt prices while most of the health claims received significant positive effects. Health claims outperform nutritional claims leading to higher premium prices. These findings are a useful source in a better understanding of the evolution of NHCs in the Spanish market. Our findings suggest that NCs accompanied by the corresponding HC, which exactly defines the benefits of that nutrient in our health may be a promising strategy for product differentiation.

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Section: Discussionsupporting

confidence: 92%

Section: Introductionmentioning

confidence: 99%

Valuation of nutritional and health claims for yoghurts in Spain: A hedonic price approach

Ballco

Magistris

2018

Span. j. agric. res.

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“…Choice experiments are widely used in food marketing as well as environmental economics studies to elicit respondents' preferences and WTP for goods [13,[29][30][31][32][33][34][35]. This study applies choice experiments to investigate consumers' preferences for rice.…”

Section: Methodology: Choice Modelingmentioning

confidence: 99%

“…These experiments asked respondents to select from three possible alternatives two types of rice with different levels of relevant attributes and a "do not buy" option. The "do not buy" option was included because it made the choice scenario more similar to actual markets [33].…”

Section: Methodology: Choice Modelingmentioning

confidence: 99%

Consumer Choices and Motives for Eco-Labeled Products in China: An Empirical Analysis Based on the Choice Experiment

2017

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Based on choice experiments conducted via face-to-face interviews with 435 participants in four provincial areas of China (Shanghai, Zhejiang, Jiangsu, and Guangdong), Chinese consumers' preferences and motives for purchasing eco-labeled rice are examined in this study. The heterogeneous effects of each motivating channel are also investigated. The results reveal positive correlations between premiums for eco-labeled rice and consumers' concerns about food safety and the environment, suggesting that health benefits and environmental considerations are the two critical motivations. The willingness to pay for eco-labeled rice does not increase with consumers' knowledge of the different production standards indicated by each eco-label. Individual characteristics that determine each class are further explored through a seemingly irrelevant regression to identify the target group of consumers for policy-makers.

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“…The models of discrete choice assume that decision maker n chooses the alternative that maximizes utility when facing choices among j alternatives. According to random utility theory, the assumption is made that a given alternative is selected if the perceived utility provided by such alternative is the highest among the different choices [29]. Conjoint choice-based methods have been widely used to simulate the purchasing process [30][31][32].…”

Section: Design Of the Experimentsmentioning

confidence: 99%

Free Range, Organic? Polish Consumers Preferences Regarding Information on Farming System and Nutritional Enhancement of Eggs: A Discrete Choice Based Experiment

Żakowska‐Biemans

Tekień

2017

Sustainability

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Abstract:The main purpose of this study was to determine the structure of consumer preferences regarding information on farming system and nutritional enhancement of eggs to verify if consumers are willing to accept products combing sustainability and nutrition related claims. The data was collected within a CAPI (Computer Assisted Personal Interviews) survey on a representative sample of 935 consumers responsible for food shopping. A discrete choice-based conjoint method was selected in eliciting consumer preferences among different product profiles with varying levels of attributes. A hierarchical cluster analysis was used to identify four distinct clusters that differed significantly in terms of importance attached to production system attributes and socio-demographic profiles. The results of the experiment showed that price and farming system had the most significant mean relative importance in shaping consumers' preferences, while other attributes such as nutrition and health claims, egg size, package size and hen breed were far less important. Free range eggs had the highest relative importance for consumers despite the fact that organic egg production systems are governed by much stricter animal welfare standards. Our segmentation revealed that two of our four clusters may be more easily reached by information on animal welfare related attributes in egg production than the others. The results of our study provide the policy makers and marketing practitioners with insights applicable for communication and pricing strategies for eggs with sustainability claims.

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European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments

Cited by 145 publications

References 66 publications

Valuation of nutritional and health claims for yoghurts in Spain: A hedonic price approach

Valuation of nutritional and health claims for yoghurts in Spain: A hedonic price approach

Consumer Choices and Motives for Eco-Labeled Products in China: An Empirical Analysis Based on the Choice Experiment

Free Range, Organic? Polish Consumers Preferences Regarding Information on Farming System and Nutritional Enhancement of Eggs: A Discrete Choice Based Experiment

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