The Sustainable Development Goals (SDGs) are defined as development goals which ensure that the community's economic wellbeing is improved, social life is sustained, the environment's quality is maintained, and justice and good governance are properly implemented. These goals prescribed by the United Nations ultimately aim to increase the standard of living from one generation to another. The SDGs represent a global and national commitment to enhancing community wellbeing. Efforts to fulfill the SDG targets are a national development priority, requiring a synergy of national, province, district, and municipal planning strategies. Poverty continues to be a concern in a number of countries throughout the world, including in Indonesia, particularly in the city of Palembang, making poverty reduction a goal of the sustainable development agenda. Poverty alleviation, which was the primary objective of the Millennium Development Goals (MDGs), is once again the primary objective of the SDGs. The problem of poverty is framed within a multidimensional framework, which includes examining poverty from a variety of perspectives and examining the causes of poverty from a variety of angles. The research approach entails conducting interviews, conducting a Strength-Weakness-Opportunity-Threat (SWOT) Analysis, and conducting a literature study. According to the SWOT analysis findings, opportunities include the following: the growth of digital marketing, and increased consumption of products and services benefit the development of micro and small enterprises by allowing them to expand their production capacity. Threats include the Covid-19 pandemic and intense business competition; strengths include the majority of impoverished entrepreneurs; weaknesses include insufficient coordination of poverty reduction efforts across institutions. To address these issues, the Palembang City Government implemented policies to strengthen the local economy by (1) allocating budget resources to support business capital assistance and assistance programs for startup businesses and MSME actors, (2) developing financial institutions at the Kelurahan, RW, and RT levels, and (3) initiating training and mentoring programs for local economic development. By establishing a people's economy, it will foster equitable economic growth based on innovation and creativity, as well as a high level of competitiveness driven by the community, while also lowering the poverty rate.