Evaluating gender-based mobile shopping application using eye-tracking technology

Abstract

<div class="WordSection1"><p>The mobile applications (apps) development has been gaining popularity for the past few years. Some mobile apps have been failing in its popularity because of the unattractive user interface and bad interaction with the apps. This was proven by previous researchers who have stated that the interaction between a user of mobile application and a graphical user interface could lead to some misunderstandings, errors and frustration from an inability to achieve a goal and could lead to failure of the mobile application. Most of the mobile application developers have been facing proper graphical user interface design recently. There is a noticeable lack of studies and research in the area of mobile application design compared to web application user interface (UI) design. Therefore, this research was done to evaluate the different gender on the mobile shopping application using eye-tracking technology. This research had proposed guidelines based on gender for mobile shopping application. These proposed guidelines can be preferred in the designing process of a mobile shopping application as it could provide a better user interaction and would prevent failure in its popularity by providing fast and user friendly interface.</p></div>

User Engagement and User Design on Online Shopping Apps

“…This implies that with the considerations for all ages, designing a shopping app should be easy on the eyes to avoid visual fatigue in the process of browsing [4]. The interface design for the shopping apps should not focus on a single gender, but need to consider both gender [7]. The r-value is 0.737 which means that there is a strong positive relationship in the user engagement to the online shopping apps design.Since p-value is 0.000<0.05, then we reject the null hypothesis.…”

“…It must display the core and important information in a limited page space with an important standard of convenience. The design should allow consumers to quickly see the information they need most and avoid consumer visual fatigue in the process of browsing and should consider both genders for the visual interface in the app design [4], [7]. Also, there are bad apps, which means it's not conforming to standards.…”