“…The original model was later modified to consist of only five dimensions: reliability; responsiveness; assurance; empathy; and tangibles (Parasuraman, Zeithaml & Berry 1988). The later SERVQUAL model is widely employed in extant studies, such as Akbaba (2006), Al-Borie and Damanhouri (2013), Antony et al (2004), Butt and Cyril de Run (2010), Buttle (1995), Ekinci et al (2003), Garrard and Narayan (2013), Hartono and Raharjo (2015), Ingram and Daskalakis (1999), Li et al (2015), Nair and Choudhary (2016), Parasuraman et al (1991), Purcărea, Gheorghe and Petrescu (2013), Seth, Deshmukh and Vrat (2005), Wong, Dean and White (1999), and Wong and Sohal (2003). Alongside the SERVQUAL model, some researchers employ other measurements to assess service quality when service quality is conceptualized as a single dimension.…”