Evaluation of Service Quality Based on Rural Households' Visitors - Serbian Case Study

Gajić, Tamara; Vujko, Aleksandra; Tretiakova, Tatiana N.; Petrović, Marko D.; Radovanović, Milan; Vuković, Darko

doi:10.32725/det.2019.012

Cited by 6 publications

(2 citation statements)

References 36 publications

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“…Moreover, they should contribute to the preservation of the rural environment, demographic condition, and cultural heritage (Gajić et al 2019). Tourism in the area of the ponds in South Bohemia is a highly developed sector employing a significant part of the population.…”

Section: Discussionmentioning

confidence: 99%

Influence of intensive water management and water quality on recreation and business in tourism

Líšková¹,

Parmová²,

Fehér³

et al. 2022

The Central European Journal of Regional Development and Touris

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Section: Discussionmentioning

confidence: 99%

Influence of intensive water management and water quality on recreation and business in tourism

Líšková¹,

Parmová²,

Fehér³

et al. 2022

The Central European Journal of Regional Development and Touris

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“…In today's modern hotel business, quality of services is key to the satisfaction of visitors, and hotel service users will be satisfied if they receive fast and quality service (Gajić et al, 2019). In the hotel business sectors, acquiring a competitive advantage requires satisfied guests (Amin et al, 2013;Minh et al, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Selected quality factors in the function of creating guests' satisfaction

Vujić¹,

Zrnić²,

Gajić³

et al. 2022

Marketing

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The quality of service is an ongoing problem of research in the world in all service sectors and dictates potential expectations among guests and their satisfaction. Pursuant to the problem and theoretical setting of similar research, the authors identified the quality factors of hotel service in Divčibare, to determine their impact on guest satisfaction. Methods used in research are descriptive and regressive analysis. The authors used a modified questionnaire from the author of Akbab (2006), for the international community. The survey was conducted during 2022, with a total sample of 442 respondents. The study showed that the material component of the hotel service has a positive impact on the loyalty of visitors to the hotel building, in relation to the intangible component. In addition, by observing the behaviour of guests, it is possible to respond to their demands and needs which are a major factor in creating loyalty.

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Creating brand confidence to gastronomic consumers through social networks – a report from Novi Sad

Gajić

Radovanović

Tretiakova

et al. 2020

JPMD

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Purpose Novi Sad, as the second largest city in Serbia, is nominated for the European Capital of Culture for 2021. In addition, the city has a rich traditional gastronomic resource base, belonging to over 16 nationalities living in the Vojvodina area (Autonomous Province of Serbia). This study aims to analyze the impact of Instagram, on the choice of catering facility and type of food, and to discover the extent to which it creates confidence to gastronomic consumers and the brand of the product or service. Design/methodology/approach The study presents a survey, which involves sharing survey questionnaires and gathering information from research participants. The sample of the survey included only the local population during 2019 year, on a random sample of 155 participants. Findings Of the total number of respondents, the highest percentage of them follow Instagram posts related to gastronomic objects, compared to other social networks. The results of this study undoubtedly show that consumers have great confidence in this social network and that it creates a certain brand and attitude on the basis of which consumers will choose a catering facility or food. Practical implications The process of interviewing people in gastronomy, regarding the impact of social networks on brand, attitude and consumer confidence, can provide an excellent insight into the current situation as well as influence changes that would contribute to better business of restaurant facilities in Serbia. Social implications Doing survey research is much more significant in the field of tourism and gastronomy, as these are industries that are primarily the human sector. The personal attitude of the direct users of the services in the restaurant facilities can contribute to the overall picture of the state of gastronomy in this area. Originality/value The study contributes to the development of contemporary gastronomy, which is on the rise compared to many other branches of the economy in Serbia. Researching the impact of service providers, through social networks, on consumers is a way of reaching out to learn about the level of service quality and customer satisfaction achieved, as well as creating loyal consumers and better position in the market.

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Evaluation of Service Quality Based on Rural Households' Visitors - Serbian Case Study

Cited by 6 publications

References 36 publications

Influence of intensive water management and water quality on recreation and business in tourism

Influence of intensive water management and water quality on recreation and business in tourism

Selected quality factors in the function of creating guests' satisfaction

Creating brand confidence to gastronomic consumers through social networks – a report from Novi Sad

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