This is the accepted version of the paper.This version of the publication may differ from the final published version. (Tversky & Kahneman, 1973) and the availability process model (Hastie & Park, 1986). We interpret these findings as reflecting the operation of a judgment heuristic sensitive to sequential patterns and offer an account for the relationship between memory and judged frequencies of sequentially encountered stimuli.
Permanent repository linkKeywords: temporal-sequence patterns, frequency judgments, categorization, memory JUDGMENTS RELATIVE TO PATTERNS 3We often attempt to understand and make inductions about temporal sequences of events (e.g., busy and quiet business days, people's good and bad moods, sunny and rainy days). A long history of research analyzes how people reason about the processes underlying sequences and how they anticipate individual events in a sequence (see reviews in Ayton & Fischer, 2004;Kusev, van Schaik, Ayton, Dent & Chater, 2009;Oskarsson, van Boven, McClelland & Hastie, 2009; Sedlmeier & Betsch, 2002). Extensive research has also investigated memory for -and judgment of -the frequency of events encountered in temporal sequence (cf. Brown, 1997;Hasher & Zacks, 1979, 1984. Sensitivity to the frequency of events is crucial for judgments and decisions concerning uncertain payoffs or threats. However, very little research has explored if and how the ordering of different sorts of item in a sequence affects judgments and choices about those items. The goal of this article is to address this lacuna: we gather evidence that simple strategies effectively exploit sequence properties to compensate for the processing-capacity limitations underlying memory and judgment.Previous research has investigated different frequency estimation strategies (Brown, 1997). For example, when judging the frequency of some sort of event, participants might retrieve and count instances of the event (enumeration) or rely on memory assessment, for example by using an ease of retrieval heuristic (Tversky & Kahneman, 1973;1974). Indeed, several studies suggest that the judgments of frequency of experienced events are made according to the ease with which instances/occurrences can be brought to mind (e.g., Hastie & Park, 1986;Hertwig, Pachur & KurzenhÀuser, 2005;Tversky & Kahneman, 1973). Crucially, both enumeration and memory assessment strategies imply the expectation of a direct relationship between memory and judgment.
JUDGMENTS RELATIVE TO PATTERNS 4Other accounts, related to the dual-processing theory of automatic and controlled processing (e.g., Schneider & Chein, 2003;Schneider & Shiffrin, 1977), propose that frequency information is automatically encoded with minimal demand on attentional resources (Zacks & Hasher, 2002), independently of ability to subsequently recall individual instances. In support of this view studies of the judged frequency of stimuli have established both that people are highly sensitive to the frequency with which events occur and that frequency information appears to be ...