Examining cultural impacts on consumers’ environmental CSR outcomes

Abstract

PurposeThe purpose of this paper is to examine the impact of cultural factors on environmental CSR attitudes and purchase intentions among publics in a developed (USA) country and a developing (India) country.Design/methodology/approachUsing a 2 (location of the company: India vs USA) × 2 (location of the CSR activity: India vs USA) between-subjects experimental design, the study examines individuals’ attitudes and behavioral intentions toward a company’s environmental CSR activities in each respective country.FindingsTwo structural equation models were created for US publics and Indian publics. Results indicated that cultural factors, specifically the uncertainty avoidance dimension, play an important role among both Indian and US residents’ attitudes toward a company’s environmental CSR efforts and their intention to purchase its products/services. Among Indians, the power distance dimension acted as a mediating factor.Originality/valueThis study is novel in its examination of the impact of cultural factors among residents in India and the USA. This information can be utilized by multinational companies to implement effective CSR activities and enhancing their global CSR communication efforts.

Value Relevance of Sustainability Report and Its Impact on Value of Companies

“…In line with that, the research of [19] also found that CSR reporting in Indonesia has a positive effect on firm value. In contrast, [17] and [18] found negative associations between the two in America. Different from the two previous studies, [19] and [20] stated that investors do not consider disclosure sustainability as value-relevance in companies in Brazil.…”

Framing Theory Application in Public Relations: The Lack of Dynamic Framing Analysis in Competitive Context

“…From the perspective of theoretical considerations, the structural equation model was used to assist companies with advancing CSR communication efforts (Bhalla & Overton, 2019).…”

Further investigation of behavioural intention towards LCAs: multi-group analyses of air traveller behaviouristics

“…The behavioural intention of consumers is recognized in the marketing literature as an important predictor of service firm profitability (De Canniè et al , 2009; Kaur and Arora, 2020). The appended BAI model of this current study includes service quality and uncertainty avoidance as two antecedents of attitude towards LCAs, based on prior research findings that these two antecedents of attitude are key determinants of attitude formation in high-involvement decision-making situations (Bhalla and Overton, 2019; Fan et al , 2019; Saha and Theingi, 2009). The model also includes two additional determinants of air traveller behavioural intention, specifically, perceived price and airport accessibility, both of which have been recognized as relevant marketing cues that play a role in the consumer decision-making process (Zeithaml and Bitner, 2000).…”

“…In this study, the BAI is appended in three ways. Firstly, we included two antecedent beliefs of attitude, namely, service quality and uncertainty avoidance, each of which has been recognized in the consumer behaviour literature as a key determinant of attitude formation, particularly in high-involvement decision-making situations (Bhalla and Overton, 2019; Churchill and Surprenant, 1982; Fan et al , 2019). Secondly, we included two marketing-related factors, namely, perceived price and airport accessibility, as determinants of behavioural intention.…”