Examining Cultural Words Translation in Tourism Texts: A Systematic Review

Chen, Shiyue; Mansor, Nor Shahila; Mooisan, Chin; Abdullah, Muhammad Alif Redzuan

doi:10.17507/jltr.1402.26

Cited by 3 publications

(8 citation statements)

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“…When considering translation studies in a broader context, the tourism textual genre is frequently placed at the periphery (Chen et al, 2023b). Limited scholarly focus has been devoted to examining translation studies concerning tourism materials written in languages that share different cultures, such as Chinese and English.…”

Section: Studies On Cultural Connotations In Tourism Materials and Se...mentioning

confidence: 99%

“…In addition, earlier studies on tourism translation have evaluated the effectiveness of micro-level translation procedures for cultural references in conveying cultural connotations (Qassem et al, 2021;Chen et al, 2023b). Further research (Lin, 2021;Turzynski-Azimi, 2021;Li et al, 2022a,b;Chen et al, 2023a) examined the impact of the macro-level translation methods on the translation.…”

Section: Introductionmentioning

confidence: 99%

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Culturally based semantic losses in Lonely Planet’s travel guides translations for Beijing, Shanghai, and Sichuan

Chen,

Zhou

2024

Front. Commun.

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Translating cultural references in tourism materials is pivotal in bridging cultural gaps and facilitating cross-cultural communication. Despite the escalating demand for accurate translation, no research exists to address the losses in cultural connotations and their impact on semantic accuracy in Chinese-English cultural reference translation within Lonely Planet’s travel guides. This research seeks to fill this gap, specifically focusing on Beijing, Shanghai, and Sichuan destinations. The objectives are as follows: 1) to identify the types of cultural connotation losses in the English translation of Chinese cultural references; 2) to examine cultural-related semantic losses, considering instances where cultural connotation losses lead to partial or complete semantic losses; and 3) to elucidate the translation decisions (both macro and micro levels) implications on the culturally based semantic losses. A qualitative-descriptive approach forms the foundation of this research. The findings revealed seven types of cultural connotation losses, with partial semantic losses predominant. Applying Venuti’s domestication and foreignization, the results also uncovered a strong inclination toward foreignization, emphasizing the strangeness inherent in the source culture is intensified. These findings contribute to a nuanced understanding of the complexities of translating cultural connotations and maintaining semantic accuracy, offering a comprehensive typology that can guide future translation practices and serve as a springboard for further research in the field. Lastly, this study underscores the significance of maintaining cultural connotations in translation, thereby contributing to the ongoing development of cross-cultural communication.

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Section: Studies On Cultural Connotations In Tourism Materials and Se...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Culturally based semantic losses in Lonely Planet’s travel guides translations for Beijing, Shanghai, and Sichuan

Chen,

Zhou

2024

Front. Commun.

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“…Websites dedicated to tourism provide a portal for promoting and marketing as well as essential tourist information. They serve as a promotional tool for tourist destinations and a glimpse into the city's transformation where the attractions are located (Chen et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

“…Prior researchers have generally agreed that the most important function of tourism promotional materials is to accomplish their communicative function of providing information and compelling the intended audience (Mason, 2004;Federici, 2007;Agorni, 2012;Sulaiman & Wilson, 2018;Chen et al, 2023), reflecting the critical financial character performed by the translation of material fostering tourist destinations. Cultural references are a prominent feature of tourism materials relevant for communicative purposes (Turzynski-Azimi, 2021).…”

Section: Introductionmentioning

confidence: 99%

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Exploring Cultural Losses in the Tourism Website Translation: A Case Study of Trip.com

Chen,

Mansor,

Zhou

et al. 2024

tpls

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The relentless growth of the tourism sector is fostering an increasingly pronounced demand for the translation of tourism websites. Nevertheless, the translation quality of tourism websites has garnered criticism attributed to inaccuracies in translating cultural references, leading to potential cultural losses in conveying cultural references. Despite the growing demand for accurate translation, a lack of research exists to address cultural losses and in the translation of Chinese cultural references into English. This study investigates the categories of cultural losses in the cultural references’ translation on tourism websites; specifically, Trip.com was selected as the case. Moreover, this study examines how the overall translation method, at a macro-level, is influenced by the specific translation strategies identified at a micro-level and how this, in turn, impacts cultural nuances and potential losses. The current study adopted a qualitative approach and unveiled five distinct categories of cultural losses encompassing historical background, rhetorical devices, local customs, religion, and aesthetic images. The findings revealed that foreignization emerged as the prevailing macro-level translation method, significantly influencing the incurred cultural losses within the context of cultural references. This study’s findings emphasized the necessity of addressing cultural losses in cultural references’ translation on tourism websites. The identified cultural losses and the dominance of foreignization highlight the imperative for nuanced translation strategies. This study shed light on the equilibrium between cultural preservation and effective communication. By striking this equilibrium, the tourism industry can effectively accomplish its objective of nurturing profound cross-cultural interactions that resonate with a diverse global audience.

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Intercultural communication via translation of tourist-related promotional material

Motiejūnienė,

Mončytė

2024

SILC

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Translation of culture-specific references (CSRs) is challenging and results in cultural compromises and even untranslatability, especially when cultures are different. The aim of this study is to identify strategies for translating CSRs from Lithuanian into English in tourist-related promotional texts. CSRs were categorised according to their types and translation strategies. The distribution of CSRs was almost proportional in all categories: organisations, material culture, social culture, names, and ecology. The translation strategies included literal translation (dominant), globalisation, preservation, addition, descriptive equivalent, omission and orthographic adaptation. The study contributes to the understanding of intercultural communication in the context of Lithuanian culture.

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Examining Cultural Words Translation in Tourism Texts: A Systematic Review

Cited by 3 publications

References 0 publications

Culturally based semantic losses in Lonely Planet’s travel guides translations for Beijing, Shanghai, and Sichuan

Culturally based semantic losses in Lonely Planet’s travel guides translations for Beijing, Shanghai, and Sichuan

Exploring Cultural Losses in the Tourism Website Translation: A Case Study of Trip.com

Intercultural communication via translation of tourist-related promotional material

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