2013
DOI: 10.1016/j.ijpe.2013.03.013
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Examining relationships between the return policy, product quality, and pricing strategy in online direct selling

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Cited by 175 publications
(126 citation statements)
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References 34 publications
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“…It indicates that the investment is convex, increasing in e. This setting is popular in the literature (see, e.g., Savaskan and Van Wassenhove [50], Li et al [51], and Dong et al [9]). …”
Section: Modeling Frameworkmentioning
confidence: 99%
“…It indicates that the investment is convex, increasing in e. This setting is popular in the literature (see, e.g., Savaskan and Van Wassenhove [50], Li et al [51], and Dong et al [9]). …”
Section: Modeling Frameworkmentioning
confidence: 99%
“…Several papers that conducted such a comparison also examined a partial refund policy (Li, Xu and Li 2013;Su 2009;Yalabik, Petruzzi and Chhajed 2005). Hsiao and Chen (2012) found that the optimal refund policy may exceed the full price of the item.…”
Section: Related Workmentioning
confidence: 99%
“…However, Hu, Li and Govindan (2014) and Su (2009) claimed that the optimal refund policy depends upon the refunded product's salvage value. According to Li, Xu and Li (2013), retailers should offer either a lenient return policy with a low quality and a low price or a strict return policy with a high quality and a high price. Moreover, Yu and Goh (2012) stated that retailers should enforce a return policy that takes the nature of products and their condition upon return into consideration.…”
Section: Related Workmentioning
confidence: 99%
“…Li et al [32] chose Dell Computers Corp. as a case study to examine the impact of direct distributor's return policy and the quality policy on the return decisions by developing several theoretical models, which described that return is sensitive to quality. This paper assumes that consumer's choice determines market demand.…”
Section: The Construction Of Competitionmentioning
confidence: 99%