“…In conventional business, success is defined through market performance (Kozielski, 2019), sales growth (Cesinger et al, 2018), business age, turnover, staff numbers, and rate of growth (Fisher et al, 2018), organization's performance, relationships in the workplace, personal fulfilment, impact on community, and individual financial rewards (Angel et al, 2018), business financial and overall performance indicators (Carmona-Márquez et al, 2014) both financial and personal success (Dijkhuizen et al, 2016), financial, profitability, turnover and percentage success based on entrepreneur's own evaluation (Bernoster et al, 2020), operating without financial distress (Purves et al, 2015), entrepreneur's feelings of personal accomplishment (Zampetakis et al, 2017), sales, growth and profit (Anna et al, 2000;Honig, 1998;Sriram & Mersha, 2017).…”