2011
DOI: 10.1007/s11747-011-0277-y
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Expanding our understanding of marketing in society

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Cited by 87 publications
(57 citation statements)
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“…The present marketing paradigm has proved resistant to change (Peattie ), but progress toward sustainable practices requires disrupting these current systems and integrating ethical and environmental values into the development of sustainability marketing (Belz and Peattie ). When marketing harnesses responsibility, it can deliver sustainable products, services, innovations and access to variety (Achrol and Kotler ; Wilkie and Moore ). It can also encourage recycling (Gilg et al .…”
Section: Introductionmentioning
confidence: 99%
“…The present marketing paradigm has proved resistant to change (Peattie ), but progress toward sustainable practices requires disrupting these current systems and integrating ethical and environmental values into the development of sustainability marketing (Belz and Peattie ). When marketing harnesses responsibility, it can deliver sustainable products, services, innovations and access to variety (Achrol and Kotler ; Wilkie and Moore ). It can also encourage recycling (Gilg et al .…”
Section: Introductionmentioning
confidence: 99%
“…Studies included from the field of consumer culture theory, for example, offered important insights into consumer resistance against corporate capitalism and the institutional role of marketing (Arnould & Thompson, 2005. Articles drawn from marketing in society research contributed critical reflections on the role of societal interests in the marketing field (c.f., Wilkie & Moore, 2012). And studies derived from marketing and branding research added important critical notions on the construction and evolution of marketing practice and ideology (Levy & Luedicke, 2013;Marion, 2006).…”
Section: Methodsmentioning
confidence: 99%
“…Quando uma pessoa aprende mais sobre a área, sua visão se amplia, e ela começa a apreciar a riqueza do campo (KASPER, 1993, citado por WILKIE;MOORE, 2012). Nesse sentido, acreditamos que um melhor entendimento da área de marketing possa reduzir a rejeição e a visão negativa que se tem sobre esse campo, e o presente trabalho procurou contribuir nessa direção.…”
Section: Para Onde Vamos?unclassified