GPS has limitations in indoor applications. Consequently, other indoor localization techniques and systems are active areas of research. Visible Light Positioning (VLP) is a promising option, especially given the growing popularity of LED-based lighting and the expected adoption of the forthcoming Visible Light Communication (VLC). This paper reports a novel VLP technique. The developed technique uses received signal strength for ranging. It is followed by the iterative estimation of a location using spring relaxation. The performance of the proposed technique was experimentally evaluated in indoor settings and benchmarked against the lateration-and fingerprint-based localization approaches in multiple scenarios. The obtained results demonstrate that the proposed VLP approach offers an opportunity to outperform the existing techniques in terms of localization accuracy and precision. INDEX TERMS Indoor localization, visible light positioning (VLP), indoor positioning system (IPS), received signal strength (RSS).