This paper presents a novel device structure for the LDMOSFET based on FLI (Floating Islands) and ODBR (Opposite Doped Buried Regions) concept. The proposed new device achieves approximately 25% increase in the breakdown voltage besides improvements in the electric field and potential distributions in the drift region of the device leading to reduce the on-resistance of the proposed device. The current densities also tend to increase thus making it very attractive for variety of applications in automotive systems and computer peripherals.