Exploring the adoption and use of the smartphone technology in emerging regions: A literature review and hypotheses development

Abstract

Users' acceptance of a new information technology (IT) is a determining factor of its market success. A solid understanding of the users' adoption process and use behavior enables a more robust definition of user requirements and better market alignment. This is especially important in markets characterized by rapid technological change such as smartphones. The Technology Acceptance Model (TAM) is often used to assess the factors affecting adoption of new technologies. However, TAM models often omit the role of important variables such as human and social factors in the adoption process. In developing markets such as China, cultural and social influences significantly impact the adoption and use of smartphones and related technologies. Similarly, Saudi Arabia has unique cultural and social contexts that may influence the adoption and use of smartphone technology, but as yet have not been studied in a comprehensive manner. Accordingly, the purpose of this paper is to develop the foundation for a theoretical research model based on the Unified Theory of Acceptance and Use of Technology (UTAUT). The case of smartphone adoption and use in Saudi Arabia will be its focus.

Factors influencing consumers' rejection to smartphone transactions in the lodging industry

“…The result indicated that consumers who believe a hotel smartphone app is not sufficient will less likely book a hotel room using the app. This is consistent with previous studies (Aldhaban et al, 2015;Elias, 2011;Eriksson, 2014;Kargin et al, 2008;Kim et al, 2015;Park et al, 2016).…”

“…For example, smartphone users may have a poor experience of browsing mobile websites because they have poor navigation, they are not fast, or designed for a smartphone (Kim and Sundar, 2014;Safer, 2014). In addition, both Aldhaban et al (2015)'s study and Kim et al (2015)'s studies claimed that performance of the smartphone affects the BI of customers. The lodging industry should focus on these issues as the recent study found the number of customers using the hotel apps are not increasing in spite of hotel companies' efforts (Criteo, 2018).…”

Exploring the adoption and use of the Smartphone technology in emerging regions: Case of Saudi Arabia

“…Based on the research reviewed in this review [22], a taxonomy has been developed that includes the research topic, theory or model used, variables identified in the research.…”

“…According to Sekaran [38], identifying factors that were determined as important in previous research accompanied with rational relationships and connections that can be logically conceptualized form the basis of a theoretical research framework or model. A taxonomy of factors related to the adoption and use of smartphone technology has been developed which classifies related factors under five main factors/variables as shown in table 2 [22]. [26,39,23,37,35,40,16] -Job Relevancies [29,35] -Relative advantage [41].…”

Improving information performance of schools in higher education through IT service management

“…IT innovation adoption is a decision made to wholly use innovation as the best way to use IT. The innovation adoption should, hence, be primarily concerned [21]. As it is a part of organization strategies, enough information is needed.…”