“…Since the emergence of this phenomenon, there has been an exponential increase in UGC literature and, in particular, studies that examine online reviews. In recent years, UGC reviews have been extensively studied in regard to service quality (Li, Ye, & Law, 2012;Magnini, Crotts, & Zehrer, 2011), experiences and behavior (Axup & Viller 2005;Berger & Greenspan, 2008;Pan et al, 2007;Marine-Roig & Anton, 2015;Marchiori & Cantoni, 2015; Paris & Rubin 2013), destination image and reputation (Choi, Lehto, & Morrison, 2007;Dwivedi, Yadav, & Patel, 2009;Law & Cheung, 2010;Schmallegger & Carson, 2009;Wenger, 2008), influence on travel decisions (Arsal, Wosnam, Baldwin, & Backman, 2010;Baka, 2016;Cheng & Loi, 2014;Magnini et al, 2011;Duffy, 2015;Filieri & McLeay, 2013;Hvass & Munar, 2012;Herrero, Martin, & Hernandez, 2015;Jin & Phua, 2016;Leung, Schuckert, & Yeung, 2013;Liu, 2012;Jani, Jeong, & Hwang, 2011;Kwok & Yu, 2013;Lu & Stepchenkova, 2012;O'Connor, 2011;Sparks, Perkins, & Buckley, 2013;Xiang & Gretzel, 2010) and mobility patterns (Ardizzone, Di Miceli, La Cascia, & Mazzola, 2012;Girardin, Dal Fiore, Blat, & Ratti, 2007;Girardin, Calabrese, Fiore, Ratti, & Blat, 2008;Kurashima, Tezuka, & Tanaka, 2005;Lu, Wang, Yang, Pang, & Zhang, 2010). In terms of the methodol...…”