Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

Modelling consumer responses to an apparel store brand: Store image as a risk reducer

“…Perceived risk has been shown to have a negative effect on the perceived value of private labels, measured as 'good value for money' and a bargain price (Agarwal and Teas, 2001;Richardson et al, 1994). Furthermore, Sweeney et al (1999) found that both financial and performance risk were significant mediators of the relationship between perceived product quality and value-for-money perceptions.…”

“…Perceived risk is important for understanding many consumer behaviours, such as the willingness to buy private label products (Batra and Sinha, 2000;Richardson et al, 1994;Sinha and Batra, 1999). Detailed reviews of research on risk can be found, for example, in Gemünden (1985), Stone andGrønhaug (1993), andMitchell (2001).…”

The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

“…Brand name is a commonly used extrinsic cue to infer and/or maintain quality perceptions and can represent an aggregate of information about a product (Richardson, Dick, and Jain, 1994). Della Bitta, Monroe and McGinnis (1981) proposed that a strong brand name helps to control or stabilize the quality perceptions of a branded product even when its price is discounted.…”

O Efeito do Atributo Extrínseco Marca na Preferência dos Consumidores: Um Experimento com Margarinas

“…Os atributos usados por consumidores para julgar a qualidade percebida foram dicotomizados em atributos intrínsecos e extrínsecos (BREAIC et al, 2017;ESPEJEL et al, 2007;RICHARDSON;DICK;JAIN, 2000;ZEITHAML, 1988).…”