Facebook and the intention of purchasing tourism products: moderating effects of gender, age and marital status

Escobar‐Rodríguez, Tomás; Grávalos-Gastaminza, María Asunción; Pérez-Calañas, Cinta

doi:10.1080/15022250.2015.1137784

Cited by 54 publications

(36 citation statements)

References 58 publications

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“…As long as the participants had made a trip during the last 2 years, they were asked about their use of social media and information sources consulted about the last destination they visited. Specifically, individuals were asked to indicate what social media they had used from multiresponse options: TripAdvisor, Facebook, Flickr, YouTube, Twitter, and Wikipedia, as these are the main sources used in the literature to date (Escobar‐Rodríguez, Grávalos‐Gastaminza, & Pérez‐Calañas, ; Fang, Kamei, & Fujita, ; Hennig‐Thurau, Wiertz, & Feldhaus, ; Kaplan & Haenlein, ; Stepchenkova & Zhan, ; Xiang, Wang, O'Leary, & Fesenmaier, ). Furthermore, and given the importance of the tour operators and travel agencies as sources of information in the European market (Koutoulas, Tsartas, Papatheodorou, & Prountzou, ), both physically and online, these sources were also included.…”

Section: Methodsmentioning

confidence: 99%

The paradox of cultural and media convergence. Segmenting the European tourist market by information sources and motivations

Santana

Gil

Boza‐Chirino

2018

Journal of Tourism Research

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The globalization of markets has led destination marketing organizations to question whether their marketing strategies should appeal to cultural convergence or divergence, both in the media to be used (information sources) and in the content to be communicated (related to travel motivations). The purpose of this study is to investigate the "cultural convergence" and "media convergence" using data from a computer-assisted web interviewing survey on 17 European countries. The methodology uses multiple correspondence analysis, factor analysis, and cluster analysis to segment the market. The results identify both phenomenon (convergence and divergence) by culture (blocks of countries), media (set of information sources), and content (motivations). The 17 European countries were segmented by information sources into Ensurers, Ensurers with digital exploration, and Low-social media users and by motivations into Adventures and Pleasure, Socializing, and Rest with Knowledge. An overall understanding of these segments and the paradoxical cultural and media convergence will serve as a tool for destination marketing organizations in the development of their segmenting and communication strategies, as they will be able to know what social media to use to best reach each culture and what content to communicate based on the European consumers' individual motivations.

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Section: Methodsmentioning

confidence: 99%

The paradox of cultural and media convergence. Segmenting the European tourist market by information sources and motivations

Santana

Gil

Boza‐Chirino

2018

Journal of Tourism Research

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“…Furthermore, this study will expand upon the existing UTAUT2 model to include the important dimensions of Trustworthiness and Homophily. Recent evidence supports the importance of Trustworthiness and Homophily in predicting technology usage intention in various online contexts including mobile payment, online shopping, hotel tablet applications, and so on (see Escobar-Rodríguez et al, 2017; Min et al, 2008; Slade et al, 2015; Tan and Ooi, 2018). Trustworthiness and Homophily are also important in the context of travelers’ use of UGC (see Ayeh et al, 2013b; Casalo et al, 2011; Herrero et al, 2015).…”

Section: Introductionmentioning

confidence: 92%

Consumer usage of online travel reviews: Expanding the unified theory of acceptance and use of technology 2 model

Assaker

Hallak

El-Haddad

2019

Journal of Vacation Marketing

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The present study examines a comprehensive model of travelers’ use of online travel reviews as a form of user-generated content (UGC) through an expanded unified theory of acceptance and use of technology 2 (UTAUT2) framework. The UTAUT2, which includes Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions, Hedonic Motivation (HM), Price-Saving Orientation, and Habit, within this study incorporates two new variables: Trustworthiness and Homophily. We empirically examine the expanded model on a sample of 200 residents in the United Kingdom. The partial least squares–structural equation modeling analysis revealed that Homophily, PR, and Price-Saving Orientation are the strongest predictors of individual usage intentions’ of UGC. Moreover, the dimension of Habit, operationalized as a subjective measure of impulsive and automatic use of UGC, was found to be the strongest predictor of travelers’ actual UGC usage. This study enhances our understanding of the explanatory variables driving the usage of online reviews (e.g. contrary to prevalent knowledge from previous works, Trustworthiness in the present study was nonsignificant), thus providing far-reaching theoretical and practical recommendations for tourism researchers and practitioners.

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“…Dedeoglu ( 2019) also observed gender-based differences; the perceived quality of information published on review sites positively influences women more than it influences men. Escobar-Rodríguez et al (2017) found that the degree of influence that trust in eWOM posted on social media exerts on intention to buy a tourism product is higher for female and younger customers. The literature, therefore, suggests that age and gender can influence consumer behaviour in relation to review sites.…”

Section: Background and Hypotheses Developmentmentioning

confidence: 98%

Improving travellers' trust in restaurant review sites

Anaya‐Sánchez

Molinillo

Aguilar-Illescas

et al. 2019

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Purpose This paper aims to focus on understanding how restaurant review sites generate trust among travellers and the effect of trust on the intention to visit and recommend restaurants while travelling. Design/methodology/approach The research model was assessed with data from a sample of 439 Spanish tourists using partial least squares structural equation modelling (PLS-SEM). Findings Information quality and source credibility are key for generating website trust. Website quality does not influence trust. Website trust is a key variable for explaining both intention to visit and recommend a restaurant, offline and online. Age is a significant moderator. Research limitations/implications This study expands the literature by assessing the antecedents and consequences of travellers’ trust in restaurant review sites during their trips. Practical implications Strategies are suggested for review sites, restaurants and destination managers. Originality/value This research enhances the knowledge of how consumers perceive restaurant review sites, and their behavioural intention while travelling.

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Facebook and the intention of purchasing tourism products: moderating effects of gender, age and marital status

Cited by 54 publications

References 58 publications

The paradox of cultural and media convergence. Segmenting the European tourist market by information sources and motivations

The paradox of cultural and media convergence. Segmenting the European tourist market by information sources and motivations

Consumer usage of online travel reviews: Expanding the unified theory of acceptance and use of technology 2 model

Improving travellers' trust in restaurant review sites

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