Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations

Mariani, Marcello M.; Felice, Marco Di; Mura, Matteo

doi:10.1016/j.tourman.2015.12.008

Cited by 280 publications

(323 citation statements)

References 65 publications

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“…Data coming from the social activities of tourists are important to point out new trends in destination choices and preferences in tourism experience. According to [26], a multidimensional analysis of such a data can be deployed to improve marketing strategies. The use of mobile devices, during the journey experience, generate another class of data very useful to depict and track tourist behaviors in different contextualized scenarios.…”

Section: Ict and Agritourismmentioning

confidence: 99%

Sustainable Development for Rural Areas: A Survey on the Agritourism Rural Networks

Ammirato

Felicetti

Gala

et al. 2017

Collaboration in a Data-Rich World

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Abstract. The topic of sustainable growth is becoming central in the debate over the rural development policies. Rural communities can completely fulfil the new challenges in the area of sustainability only with the implementation of innovative forms of collaborations among their business networks. In this work, we consider a particular form of business collaboration arising within rural communities, namely Agritourism Rural Network (ARN). In an ARN, a farm, providing agritourism activities, represents a touchpoint between a network of business and organizations in a rural area and tourists interested in enjoying the local territory. With the aim to deeper the extend of the agritourism phenomenon in a rural region and the potential of the related ARNs in being means of sustainable development, we report main results of an empirical survey carried out in 2016 on a sample of 105 agritourism farms all belonging to the same region (Calabria, Italy). Results confirm our intuitions about the importance at farm level of setting agritourism activities and their impact for the ARN related to the farm and for the sustainable development of a local community as a whole.

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Section: Ict and Agritourismmentioning

confidence: 99%

Sustainable Development for Rural Areas: A Survey on the Agritourism Rural Networks

Ammirato

Felicetti

Gala

et al. 2017

Collaboration in a Data-Rich World

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“…This situation has hard-pressed various TMs, every so often bit by bit, to turn to online social platform as a moderately economical promotional tool with a universal reach. In spite of this drift, study on the use of facebook as destination branding paraphernalia remains inadequate (see, Kim and Fesenmaier, 2017;M. M. Mariani, Di Felice et al, 2016;Munar and Jacobsen, 2014;Szopi ski and Staniewski, 2016;Szymczak, Kücükbalaban et al, 2016) view tourist criticisms in the social media as a most important dare for tourism corporations.…”

Section: Literature Reviewmentioning

confidence: 99%

Super-connected: How Techno Tourism Redesigns Our Lives Through Meaningful Travel

Karna¹,

Ye²,

Karn³

2017

Proceedings of the International Conference on Transformations and Innovations in Management

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The techno-tourism life brings together insights about innovative tourism and examines how travel life is influenced when social network structure like "Facebook" enters the picture. The end result is a landmark analysis of digital socialization and the knock of the internet and digital media across travel institutions. This research circumscribes the 'tourists-marketers facebook pages' of Nepal. Using archived online narratives from facebook page of travel-marketers (TMs), after the event of Nepal earthquake 2015, this study seeks to examine how techno-tourism redesigns lives through meaningful travel plus the coverage toward which event enthusiasts participate in chats of interactional causes. This study first of all dissects the intrinsic features of the facebook just like facebook pages exploitation by travel marketers during Nepal's earthquake disaster at district, zonal and state level. The study then offers some interesting insights for tourism marketers. It involves the statistical and mathematical model to observational and experimental datasets of their facebook posts and fans participation. This research drafts the importance of network science of super-connected digital voyagers, studying their sways, their point of views, their approaches of travel and their intensions for inspiring this style of travel feasible in requisites of work and money. As relationships are the foundation for social media sites; facebook is primarily used to raise awareness and create story telling. Hence this investigative study also has meaningful implications for public policy as well as super-connection as global impact. By adducing human race into one another's care, letting them to fathom commonalities, likewise endowing the resources by which they can super-connect one another, the digital media and World Wide Web chip-in greatly to the "techno-social life". This research is a great choice for general readers interested in this topic as well.

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“…Sin embargo, el aumento de las interacciones virtuales entre usuarios y proveedores de bienes y servicios turísticos (Tseng, et al, 2015) a través de las tecnologías digitales y las redes sociales, no sólo ha devenido en una herramienta para fortalecer las relaciones con los clientes (Anderson & Srinivasan, 2003), sino que está jugando un rol fundamental en la creación de activos de propiedad intelectual (Mariani, Di Felice, & Mura, 2016;Shao, et Un ejemplo ilustrativo sobre la cocreación de activos de propiedad intelectual en el turismo es el proyecto danés Mobile Digital City and Nature Walks, encaminado a desarrollar contenidos y softwares para productos turísticos urbanos y rurales, a través de dispositivos móviles. Este proyecto incluye información georeferenciada sobre los alojamientos, los eventos y las atracciones del destino; además, ponía al alcance de los visitantes contenidos multimedias sobre la mitología vikinga; ofrecía recomendaciones según los perfiles y también ponía en contacto a diferentes usuarios a través del juego online (Nielsen, 2004).…”

Section: La Creación De Activos De Propiedad Intelectual En Los Destiunclassified

Congresos - Seminario Destinos Turisticos Inteligentes 2017 - Libro de Actas

Rebollo¹,

Baidal²,

Bernabéu³

2017

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Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations

Cited by 280 publications

References 65 publications

Sustainable Development for Rural Areas: A Survey on the Agritourism Rural Networks

Sustainable Development for Rural Areas: A Survey on the Agritourism Rural Networks

Super-connected: How Techno Tourism Redesigns Our Lives Through Meaningful Travel

Congresos - Seminario Destinos Turisticos Inteligentes 2017 - Libro de Actas

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