Factors affecting e-book reader awareness, interest, and intention to use

Abstract

This study attempts to identify the predictors of e-book reader diffusion with regard to consumer awareness, interest, and intention to use. Specifically, it assesses the relative influence of demographics, media usage/ownership, and personal traits/perception variables in the technology-adoption process. A national consumer survey conducted in South Korea, a leading country in the proliferation of e-book use, found that e-book reader awareness, interest, and adoption intention correlated positively with age, education, income, perceived need for print media, digital media ownership, personal innovativeness, and the perceived attributes of e-book readers. Regarding the relative effects of variable blocks, the most influential factors in predicting e-book reader awareness, e-book reader interest, and intention to use were demographics, personal innovativeness, and the perceived attributes of e-book readers, respectively.

Does Screen Size Matter for Smartphones? Utilitarian and Hedonic Effects of Screen Size on Smartphone Adoption

“…When positive attitude is formed by enhanced PU and PEOU, users are more likely to show stronger behavioral intention (IU) to use the technology. theoretical model especially in exploring user acceptance of various mobile-based technologies and services, including smartphones, 9,10 e-book readers, 11 mobile TV, 12 Internet, 13,14 games, 15,16 learning, 17 banking, 18 chatting, 19 and long-term evolution (LTE) services. 20 Therefore, TAM is a logical framework for empirically studying the role played by screen size in determining user acceptance of smartphones.…”

“…AT and IU refer to users' positive feelings and evaluations of using smartphones and their intentions to (continue to) use smartphones, respectively. Based on these definitions and the earlier TAM literature that provides documented evidence for the closely connected, interdependent relationship among PU, PEOU, AT, and IU, [5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20] the current study intends to verify the following hypotheses related to TAM, in an attempt to explicate the underlying process of smartphone adoption:…”

The Intention to Use E-Government System (E-Exporting) in Shipping and Exporting Company in Libya

“…A package of activities could be delivered that includes (Heeks, 2001)seminars and training workshops, web-based documentation, individual meetings, and support for monitoring and project evaluation. There are studies reflected the significant impact of the awareness on the intention to use a system such as (Charbaji, 2003;Choudrie, 2005b;Jung, 2012;Leonard, 2004;Siponen, 2000). In addition to those previous studies also there were a study, which has been conducted recently, informed that the awareness has a significant impact on the intention to use e-government (Meftah, 2015).…”

“…In brief, we can say the awareness play an important role for improving the intention of employees in order to use the e-government project and actually, there are studies reflected the significant impact of the awareness on the intention to use a system such as (Jung, 2012). In addition to those previous studies also there were a study, which has been conducted recently, informed that the awareness has a significant impact on the intention to use e-government (Meftah, 2015).…”

Do Adolescents Prefer Electronic Books to Paper Books?

“…If a homogenous preference for one form of the book over the other is not yet established, wherever possible, access to both paper books and their electronic counterparts should be made available where resourcing limitations permit. There are also equity implications in withdrawing access to paper books, with research informed primarily by young adult and adult respondents suggesting that in addition to age, education and income can influence willingness to engage in the eReading experience [30,31], and that gender may also be a factor [32]. While schools' promotion of eBooks offers great potential for supporting a mechanism for reading at home, and access to books in the home has been associated with greater reading frequency, positive attitudes toward reading, and literacy benefit, it cannot be assumed that eReaders and eBooks necessarily represent a holistic, multi-contextual solution; research suggests that keen readers with access to eReaders still prefer to read paper books [7]; therefore, it is premature to suggest that eBook readers will effectively mitigate the effect of limited access to books in the home [33].…”