Factors influencing e-tourism stickiness: A perspective of TripTrus.Com

Prasetyo, Andika Chandra; Purwandari, Betty; Satria, Riri; Solichah, Iis; Yazid, Setiadi; Syalim, Amril

doi:10.1109/icitsi.2017.8267965

Cited by 5 publications

(7 citation statements)

References 15 publications

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“…Although this problem has increasingly gained attention from practitioners, there remains a scarcity of research that addresses the specific context of experience products. Some scholars have attested the role of the website content, Website quality, and website design in reducing bounce rates in e-commerce and e-tourism websites by using questionnaire surveys (Hasan et al , 2009; Prasetyo et al , 2017). This study builds on these findings by further scrutinizing how experience products portal page design influences bounce rate by analyzing a dataset comprised of product portal pages and customer visiting records and a deep learning algorithm.…”

Section: Discussion Implications and Limitationsmentioning

confidence: 99%

“…Second, this study contributes to bounce rate literature by unraveling the influence of aesthetics on portal pages for experience products (Poulos et al , 2019). Although website design has been deemed important to bounce rate, previous studies have yet to comprehensively analyze the role of product portal page aesthetics as specific and concrete aspects of website design (Prasetyo et al , 2017). This study thus provides empirical evidence to support the assertion raised by scholars that product portal page aesthetics enables customers to create mental imagery that promotes favorable impressions of products, thereby preventing them from bouncing out of the page (Bogicevic et al , 2019).…”

Section: Discussion Implications and Limitationsmentioning

confidence: 99%

“…Existing studies have thus investigated how website content, quality and design can reduce bounce rate (see Table 2 for a detailed illustration), given that scholars consider bounce rate to be a reflection of quality, suitability and attractiveness of webpage content (Hasan et al , 2009). Website quality has been deemed another important factor that influences the bounce rate (Prasetyo et al , 2017). Studies focused on website design have found that unfriendly and unaesthetic website design could cause a high bounce rate (Garett et al , 2016; Prasetyo et al , 2017).…”

Section: Theoretical Background and Literature Reviewmentioning

confidence: 99%

“…Website quality has been deemed another important factor that influences the bounce rate (Prasetyo et al , 2017). Studies focused on website design have found that unfriendly and unaesthetic website design could cause a high bounce rate (Garett et al , 2016; Prasetyo et al , 2017).…”

Section: Theoretical Background and Literature Reviewmentioning

confidence: 99%

“…According to extant research, the confluence between image and text deserves further investigation due to the potential interacting effects between them (Gofman et al, 2009). Some scholars have proposed that Reducing bounce rate images catch more attention than texts, thereby impairing the effect of text when the two are presented together (Prasetyo et al, 2017). Yet, others have claimed that information delivered through images can be misunderstood and that textual descriptions should accompany images to eliminate this possibility (Khalaj and Pedgley, 2019).…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Beauty matters: reducing bounce rate by aesthetics of experience product portal page

Wang

Cai

et al. 2021

IMDS

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PurposeThis study aims to investigate the impact of experience product portal page aesthetics on bounce rate.Design/methodology/approachThis research collected data from an online shop selling original design furniture on Taobao.com. It employed deep learning algorithm and manual coding to operationalize image and text aesthetics.FindingsThe empirical results indicate that text aesthetics has a U-shaped relationship with bounce rate, whereas the relationship between image aesthetics and bounce rate is insignificant. Moreover, the U-shaped relationship between text aesthetics and bounce rate is weakened by image aesthetics.Originality/valueThis study addresses an important but understudied topic – the bounce rate of experience products in the context of e-commerce. Although the high bounce rate has increasingly gained attention from practitioners, there remains a scarcity of research that addresses the effect of product portal page aesthetics in the specific context of experience products. The authors theorize product portal page aesthetics as the design elements of an e-commerce website and deeply analyzed the role of product portal page aesthetics by classifying it into text aesthetics and image aesthetics. The authors’ findings provide implications for online sellers and platforms to effectively design product profile pages to reduce the bounce rate.

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Section: Discussion Implications and Limitationsmentioning

confidence: 99%

Section: Discussion Implications and Limitationsmentioning

confidence: 99%

Section: Theoretical Background and Literature Reviewmentioning

confidence: 99%

Section: Theoretical Background and Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Beauty matters: reducing bounce rate by aesthetics of experience product portal page

Wang

Cai

et al. 2021

IMDS

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Does E-Servicescape and Perceived Value Matter for Generation Z in Online Apps?

Larasati

Sudrajat

Patriazka

et al. 2022

Marketing and Smart Technologies

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A nexus of market web traffic and investor's behavior in the EdTech market: evidence of performance from US and India

Sethi

Saxena

Singh

2022

BIJ

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PurposeThe unexpected outbreak of COVID-19 has expedited the trend toward online education. To facilitate undisruptive learning, EdTech companies are continuously working on providing solutions to restore teaching and learning practices. This has caused a significant behavioral shift of the investors in the EdTech market. This study aims to analyze the effects of Web Market Traffic on the increased number of investors funding an EdTech Company in the market.Design/methodology/approachBy drawing on the multi-method web analytics approach, this study analyses the nexus between Web Market Traffic and Investor's Behavior in the US and India, proving the hypothesized relationship in the proposed Model using a data sample of 300 EdTech Players.FindingsThere is a significant difference between the investor's behavior in India and the US. This study shows that the investors in the US are more inclined towards investing in EdTech companies in comparison to India. The Results demonstrate that monthly visits of consumers and the number of acquisitions by players positively affect the investor's behavior, while bounce rates take a toll on the number of investors.Practical implicationsThis Study suggests that EdTech investors in the US and India should harness Web Traffic to capture the EdTech market. Further, this study offers practical implications that EdTech players can use to attract potential investors and increase brand visibility by improving web market traffic parameters.Originality/valueThis paper's original contribution is to empirically shed light on the effects of web market traffic on the investor's behavior. The study emphasizes the quintessentiality of managing the bounce rates and monthly visits for an EdTech market to attract more investors and capital inflow that enhance brand visibility. The study found that the investors behave distinctly in the developed and emerging markets in the US and India.

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Factors influencing e-tourism stickiness: A perspective of TripTrus.Com

Cited by 5 publications

References 15 publications

Beauty matters: reducing bounce rate by aesthetics of experience product portal page

Beauty matters: reducing bounce rate by aesthetics of experience product portal page

Does E-Servicescape and Perceived Value Matter for Generation Z in Online Apps?

A nexus of market web traffic and investor's behavior in the EdTech market: evidence of performance from US and India

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