Factors influencing intention to follow the “stay at home” policy during the COVID-19 pandemic

Abstract

PurposeThis research seeks to simultaneously test the effect of attitude towards the behavior of following the “Stay at Home” policy, subjective norm, perceived behavioral control, perceived susceptibility and perceived severity on people's intention to follow the “Stay at Home” policy during COVID-19 pandemic.Design/methodology/approachThe data were collected through an online survey with 148 respondents in the Greater Area of Jakarta, Indonesia. The data were then analyzed using multiple regressions.FindingsThe findings show that attitude towards the behavior, subjective norm and perceived behavioral control positively and significantly affect intention to follow “Stay at Home” during the COVID-19 pandemic. However, perceived susceptibility and perceived severity of COVID-19 do not significantly influence the intention to follow “Stay at Home” during the COVID-19 pandemic.Research limitations/implicationsThis research was limited to the Greater Area of Jakarta, Indonesia. Furthermore, sampling was done through convenience sampling. Therefore, future research should be conducted in a different context to test the generalization of this research's findings.Practical implicationsTo encourage citizens' adherence to the stay-at-home policy during the COVID-19 pandemic, they must be directed to have positive attitudes toward the policy. Financial and non-financial supports are critical to ensure citizens' ability to sufficiently observe the policy sufficiently. Another important aspect is the influence of leaders and public figures to consistently call for obedience consistently.Originality/valueThis is the first research that studies citizens' behavior related to the “Stay at Home” policy requisitioned by the government to hinder the spread of COVID-19.

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“…We conducted the F I G U R E 1 Conceptual model of the study online survey complying with the social distancing policy of the government of Pakistan. An online survey was preferred due to its ability to examine human behavior during times of pandemic as shown in previous studies (Brooks-Pollock et al, 2011;Maheshwari et al, 2020;Sumaedi et al, 2020). Due to movement restrictions, we applied convenience sampling to target entrepreneurs (Sumaedi et al, 2020).…”

“…An online survey was preferred due to its ability to examine human behavior during times of pandemic as shown in previous studies (Brooks-Pollock et al, 2011;Maheshwari et al, 2020;Sumaedi et al, 2020). Due to movement restrictions, we applied convenience sampling to target entrepreneurs (Sumaedi et al, 2020). In behavioral model testing, this sampling technique is more frequent and is often used (Sumaedi et al, 2016(Sumaedi et al, , 2020.…”

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