Factors of adoption of eco-labelling in hotel industry

Leroux, Erick; Pupion, Pierre-Charles

doi:10.1016/j.techfore.2017.09.018

Cited by 35 publications

(21 citation statements)

References 51 publications

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“…Eco-labeling in the European Union was launched by the European Commission in 1992 to promote the production and consumption of products that have a reduced environmental impact compared to other products [5,6]. The Ecolabel is defined by the International Organization for Standardization as a voluntary method of certifying and labeling environmental properties, which applies worldwide.…”

Section: Characterization Of Eco-labelingmentioning

confidence: 99%

Consumer Behavior towards Regional Eco-Labels in Slovakia

et al. 2020

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Slovakia, as part of the European Union, participates in all forms of regional development and sustainability. A transparent form of regional development and sustainability is regional labeling, which has a 10-year tradition. Our regions represent excellent potential for the development of domestic products. Acceptance of essential requirements for regional products (domestic raw materials, manual work share, respect for the environment) opens up opportunities for the labor market, promotes tourism, and increases citizens’ purchase ability, none of which are clearly demonstrable in Slovak regions. Residents of individual regions have specific approaches in relation to regional brands depending on the region studied. For the purpose of the survey, four regions of southern Slovakia (with common environmental morphology and different industrial development) were selected. Indicators of age, gender, education, monthly income, and location relative to regional product preferences were studied. The results obtained were processed by cluster analysis (as a way of segmenting consumers). An average conscious purchaser of regional products is a local productive middle-aged person with a secondary or tertiary education, either male or female, and from a more economically advanced region. The results show regional branding as a mobilizing function for connecting inhabitants and the subsequent joint presentation of regional activities.

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Section: Characterization Of Eco-labelingmentioning

confidence: 99%

Consumer Behavior towards Regional Eco-Labels in Slovakia

et al. 2020

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“…By reporting their green achievements, well-identified green companies make solutions more visible, act as role models, exert mimetic pressure and encourage others to follow a similar path. Ultimately, this communication can multiply the environmental benefits (Leroux & Pupion, 2018). 4 By "walking the walk" and "talking the talk," these companies can benefit from a preferential treatment by regulators or environmental watchdogs.…”

Section: Literature Overview: From the Expected Benefits Of Green Rep...mentioning

confidence: 99%

Why companies might under‐communicate their efforts for sustainable development and what can be done?

2022

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In contrast with the increasing green demands from various stakeholders, corporations might prefer green blushing, that is, deliberately avoiding communicating their efforts for sustainable development. Surprisingly, these companies make substantial green achievements, but decide not to communicate their greenness. Using a broad literature review on green blushing and a conceptual reasoning backed up by anecdotal evidence, we expose the likely consequences of under-communicating green achievements and develop several rationales that explain this apparent puzzle. We also propose that silent or timid corporations can make the best of two worlds, by taking advantage from communicating their greenness while avoiding its main pitfalls.We suggest practical ways to do it.

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“…Another hotel chain, Marriott, state that through their "Spirit to Preserve" program, they have been able to reduce energy consumption by 11%, greenhouse gas emissions by 10.7%, and water consumption by 8.2% per available room over two years [47]. In addition to initiatives in the fields of energy and water savings, waste reduction, recycling and reuse, building of infrastructure, community education, and environmental education, credible certification programs are coming to the fore [48]; these include programs such as Green Seal, Leadership in Energy and Environmental Design (LEED), Green Key, Green Leaf, The Green Tourism Business Scheme (GTBS), the Flower, etc., which are increasingly being promoted by hotel owners around the world. These certification programs require hotels to observe strict environmental practices and initiatives and help to build credibility in the eyes of consumers because they are well known and represent a high standard in green management [49].…”

Section: Literature Reviewmentioning

confidence: 99%

Green Management Tools as a Way to Sustainable Behaviour in the Hotel Industry: Case Study from Czechia

2020

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Sustainability has long been a buzzword and is also currently one of the major priorities of tourism all over the world. In many places, hotels function as a driving force for socio-economic development, serving as employers for the local population, but also providing space for meetings, conferences, private/family events, and ceremonies. Unfortunately, the hotel industry is also considered an industry characterized by the consumption of considerable amounts of resources. These include mainly energy and water consumption, but also waste production. Emphasis is placed on the role of the communication between the various players involved in the operation of hotels. The article deals with applying elements of green management in a selected hotel in Czechia. It analyses the implementation of green management elements and principles of sustainable development in accommodation services. The primary data were conducted from April 2017 to March 2018 and we used structured and semi-structured interviews with the TOP management of the hotel and by author observation. We used the methods of scientific work, i.e., the analysis, mathematical, and statistical methods. As part of economic and social activities, cooperation with suppliers in the close surroundings of the hotel and the selection of local employees work well. Room for improvement has been observed, e.g., in supporting local infrastructure or promoting environmentally friendly types of transport.

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Factors of adoption of eco-labelling in hotel industry

Cited by 35 publications

References 51 publications

Consumer Behavior towards Regional Eco-Labels in Slovakia

Consumer Behavior towards Regional Eco-Labels in Slovakia

Why companies might under‐communicate their efforts for sustainable development and what can be done?

Green Management Tools as a Way to Sustainable Behaviour in the Hotel Industry: Case Study from Czechia

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