Factors to consider in improving prescription drug pharmacy leaflets

Andrews, J. Craig; Kees, Jeremy; Paul, Kala L.; Davis, Terry C.; Wolf, Michael S.

doi:10.1080/02650487.2015.1045239

Cited by 7 publications

(4 citation statements)

References 34 publications

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“…Participants with inadequate health literacy significantly tended to misunderstand words on OTC drug labels compared to those with adequate health literacy. This finding is consistent with previous studies that have indicated that inadequate health literacy was associated with misunderstanding labels for prescribed medicines, although the extent to which health literacy is associated with understanding of OTC drug labels had not been examined [ 16 ]. Participants who mentioned they did not understand the meaning of the words on OTC labels reported that they also did not understand words describing adverse drug reaction symptoms [ 32 ].…”

Section: Discussionsupporting

confidence: 90%

“…Patients who experience difficulties in reading and comprehending medication instructions have been concerned with their misunderstanding, such as taking the wrong dosage or taking medications at the wrong time of day [ 11 , 14 ]. Although reading the instructions is necessary to acquire the information in written medication instructions or drug labels, not all patients appear to read them or understand them after reading [ 16 ].…”

Section: Introductionmentioning

confidence: 99%

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Health Literacy Level and Comprehension of Prescription and Nonprescription Drug Information

Kim

Suh

Barone

et al. 2022

IJERPH

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The aim of this study was to investigate the level of misunderstanding of medication information in Korean adults after stratifying by level of health literacy and to identify the factors influencing the misunderstanding of medication information and reading amounts of information on OTC drug labels. A cross-sectional survey was performed with 375 adult participants using the survey instrument. Multiple linear regression analyses were performed to identify factors which influence misunderstanding of medication information. Participants misunderstood 20% of words on OTC drug labels, 9% of prescription drug instructions, and 9% of pictograms. Participants on average read 59% of the overall contents of the OTC drug labels. As prescription drugs’ dosing regimens became more complicated, the level of misunderstanding instructions increased. The level of misunderstanding words on OTC drug labels significantly decreased as participants had adequate health literacy (β = −18.11, p < 0.001) and higher education levels (β = −6.83, p < 0.001), after adjusting for the study variables. The level of misunderstanding instructions for prescription drugs increased as participants became older (β = 8.81, p < 0.001) and had lower education levels (β = −5.05, p < 0.001), after adjusting for the study variables. The level of misunderstanding pictograms was similar to that of misunderstanding instructions for prescription drug labels. The amount of reading information on OTC drug labels significantly increased as respondents had adequate health literacy (β = 9.27, p < 0.001), were older (β = 12.49, p < 0.001), or had chronic diseases (β = 7.49, p = 0.007). Individuals’ health literacy level, reading behaviors, and complexity of medication instructions are associated with misunderstanding of medication information. Appropriate word choices in drug labels and an improved format of medication instructions could increase understanding of medication information and prevent adverse drug reactions.

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Section: Discussionsupporting

confidence: 90%

Section: Introductionmentioning

confidence: 99%

Health Literacy Level and Comprehension of Prescription and Nonprescription Drug Information

Kim

Suh

Barone

et al. 2022

IJERPH

View full text Add to dashboard Cite

show abstract

“…Such demographics might be explored as drivers of an individual's ability to separate fact from fiction (Hinsley 2021) or to understand the difference between journalism (i.e., best practices like source corroboration and fact-checking) from disinformation. Work in the context of prescription drugs suggests that changing design elements (e.g., reducing layout complexity) for publications with product details can help improve product comprehension, particularly for consumers with lower health literacy and motivation (Andrews et al 2015).…”

Section: Curtailing Mis-/disinformation With Warning Labels? a Concep...mentioning

confidence: 99%

Fighting Infodemics: Labels as Antidotes to Mis- and Disinformation?!

Mende¹,

Ubal²,

Cozac³

et al. 2023

Journal of Public Policy & Marketing

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Infodemics—particularly the spread of misinformation and disinformation—are recognized as global threats to democracy, public health, and social cohesion. In this inquiry, we explore the marketing origins of infodemics to consider their content, genesis, and evolution. We conduct a systematic literature review to (i) synthesize the multi-disciplinary research on mis-/disinformation (including marketing, public policy, psychology, information systems, computer science, and political science) and (ii) develop a prescriptive and generative framework to stimulate research that helps counteract infodemics via disclosures and warning labels. Our model considers the ways that label characteristics impact consumer response to mis-/disinformation, as well as how contextual and consumer factors may interact with aspects of labels to drive affective and cognitive responses, subsequently influencing attitudes, intentions, and behaviors related to labels, media content, and others. The influence of other consumers, as well as firm and policy interventions, on these outcomes is also considered. Thus, this inquiry presents a comprehensive model that bridges emerging literature across disciplines to present a holistic view of both infodemics and infodemic-related warning labels and proposes directions for future research and practical solutions related to the use of warning labels to counteract infodemics.

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“…While prescription drug ads are more disliked than non-prescription drug ads, both ad types are equally believed , but consumer trust affects these (Ball, Manika, and Stout 2016). Information conveyed in an ad should not influence consumer perceptions of the quality of the medicine or credibility of the claims (Miller and Waller 2004), but over-the-counter (OTC) drug facts significantly increased comprehension literacy in consumers (Andrews et al 2015). Sullivan et al (2017) found superimposed risk text led to greater visual attention to, and recall of, the risk information, but attention was impeded by distracting visual elements when the text was presented in the DTC pharmaceutical ad.…”

Section: Dtc Advertisingmentioning

confidence: 99%

The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020)

Gilbert

Stafford

Sheinin

et al. 2021

International Journal of Advertising

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Advertising is oft described as the art of capitalism. This indispensable form of communication, in all its Technicolor glory, has the power to shape culture, conscience and commerce. Therein lies the (potential) rub. Advertising promotes consumption as the solution to all of life's problems. Consumers appear to benefit when conveyed information reduces ignorance and lowers transaction costs for legitimate needs. However, consumers may also be adversely affected when the persuasive influence on consumer behavior extends to the production of previously undiscovered wants or desires. The resultant veil of consumerism enables individuals to overlook the inevitable hollowness that underlies the pursuit of wellbeing through material goods and services. Academic research reinforcing the efficacy of advertising and highlighting its cautionary contours abounds across multiple disciplines. This begs the question, 'Does advertising, in fact, help or hinder consumer well-being (CWB)?' The authors conduct a systematic review of the literature between the years 1980 (the emergence of CWB as a formal construct in the marketing literature) and 2020 to establish the extent to which extant research has progressed in response to this broad question. Grounded theory supports a series of emergent themes, as well as inconspicuous gaps that require attention to move the field forward. A framework is developed, and research agenda proposed, to guide future study.

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Factors to consider in improving prescription drug pharmacy leaflets

Cited by 7 publications

References 34 publications

Health Literacy Level and Comprehension of Prescription and Nonprescription Drug Information

Health Literacy Level and Comprehension of Prescription and Nonprescription Drug Information

Fighting Infodemics: Labels as Antidotes to Mis- and Disinformation?!

The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020)

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