Faktor – Faktor Yang Mempengaruhi Keputusan Pembelian Daging Sapi  Di Pasar Raya I Salatiga

Nugroho, Ega Jalu; Simamora, Liska

doi:10.31602/zmip.v46i2.4528

Cited by 4 publications

(3 citation statements)

References 1 publication

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“…However, it is possible for men to pay attention on household consumption, including maintaining family health. This is in accordance with the opinion [8] that women are more dominant than male respondents because women purchase for daily necessities more often than men.…”

Section: Respondent Characteristicssupporting

confidence: 91%

Analysis of Household Consumer Preferences Based on Horse Meat Attributes in Determining Purchases at Traditional Markets in Jeneponto Regency

Nursamsi

Siregar

Munir

2022

HAJAS

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Jeneponto Regency is one of the largest horse sales centers in South Sulawesi. Horse has considerable potential as a source of meat for food. Horse meat can be obtained from traders in traditional markets at a price of around IDR 150.000/kg. The preference of horse meat consumers is a person's choice of likes or dislikes towards the choice of horse meat products consumed. Consumers pay attention on various kinds of attributes attached to horse meat that are used as considerations in making purchasing decision. This study aimed to analyze consumer preferences for horse meat and the effect of consumer preferences for horse meat at Traditional Markets in Jeneponto Regency on consumer decisions. This research was carried out at traditional markets in Jeneponto Regency, namely Tolo Market and Karisa Market in December 2021. The method used in this research is a quantitative approach. The focus of this study was to reveal household consumer preferences based on horse meat attributes with a sample of 168 household consumer respondents, consisting of 100 respondents analyzed by using Cochran Q-Test analysis and 68 respondents analyzed by using regression analysis. The results indicated that there were five attributes that were most preferred by consumers, namely X1 (red liver, high fat content, lower part, cheap), X2 (brownish red, low fat content, upper part, standard), X3 (brownish red, high fat content, upper part, cheap), X4 (brownish red, no fat, lower part, standard), and X5 (liver red, no fat, lower part, standard) and the influence of consumer preferences in this case the 5 attributes that have been combined on the purchasing decisions had a significant and positive effect of 73.8%, the value of Sig. F is 0.000 so that it is less than alpha 0.05, and the t-count value of X1 (8.446), X2 (4.865), X3 (5.468), X4 (7.774), X5 (8.741) is greater than the t table value of 1.667. Keywords: Horse meat, consumer preferences, attributes.

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Section: Respondent Characteristicssupporting

confidence: 91%

Analysis of Household Consumer Preferences Based on Horse Meat Attributes in Determining Purchases at Traditional Markets in Jeneponto Regency

Nursamsi

Siregar

Munir

2022

HAJAS

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“…Hal tersebut sesuai dengan penelitian Fauzi and Wijaya, (2021) yang menyatakan bahwa keputusan pembelian daging ayam sebesar 96% dari 50 responden adalah perempuan. Di Indonesia perempuan lebih sering berbelanja kebutuhan sehari hari dibanding laki laki (Nugroho and Simamora 2021).…”

Section: Hasil Dan Pembahasan Karakteristik Respondenunclassified

Analisis faktor yang mempengaruhi perilaku konsumen dalam pembelian daging beku di outlet best meat Kabupaten Jember

Prasetyo,

Maulidy,

Ebby

et al. 2022

ANIMPRO

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The purpose of this study was to determine consumer behavior factors in frozen meat purchasing decisions in the Best meat outlet. The method used is a survey with a purposive sampling technique. There are 4 places as data collection locations. Analysis of the data used is descriptive analysis. The results showed that social factors (X1), cultural factors (X2), personal factors (X3), and psychological factors (X4) simultaneously and significantly influenced the decision to purchase frozen meat in outlet Best meat (PT. Ciomas Adisatwa) of Jember Regency , where Fcount 18,118> Ftable 2,54 with a significance of 0,000 <0,05. Partially from the independent variables (social factors, cultural factors, personal factors, psychological factors) which have a positive and significant influence only psychological factors, where psychological factors obtain a t-value of 3,922> t table 2,004 and a Sig value of 0,000 <0,05. Psychological factors are the most dominant factors influencing the purchase decision of frozen meat in the outlet of Best meat PT. Ciomas Adisatwa, Jember Regency, where t arithmetic was 3,922> t table 2,004 and significance value (Sig.) 0,000 <0,05.

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“…Basically deep buying a product, a consumer not only buys a product, but consumers also buy the benefits or advantages that can be obtained from it product he bought. Therefore, a product must have an advantage from other products, one of which is in terms of the quality of the products offered [3]. One of the factors that influence the decision to purchase beef at the Lubuk Basung-Geragahan union market is lifestyle factors.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Lifestyle, Product Quality and Price on Beef Purchasing Decisions at the Lubuk Basung – Geragahan Union Market

Kurniawan,

Yulasmi,

Putra

2024

RIGGS

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The purpose of this study was to determine the effect of lifestyle, product quality and price on beef purchasing decisions at the Lubuk Basung Geragahan Union Market. The population in this study were all consumers in the Lubuk Basung Geragahan market. The determination of the sample was carried out randomly using the Slovin formula and obtained a sample of 100 respondents. Methods of data collection through surveys and distribution of questionnaires to consumers as respondents for 1 week. The data analysis technique used was Structural Equation Modeling (SEM) Analysis with Partial Least Square (PLS). The results showed that lifestyle, product quality and price on purchasing decisions were in the fairly good category. Then hypothesis testing showed that variable Style There is a positive and significant influence on the beef buyer's decision at the Lubuk Basung-Gerahan Union Market, Product Quality There is a positive and significant influence on the Beef Buyer's Decision at the Lubuk Basung-Gerahan Union Market, Price There is a positive and significant influence on beef buyer decisions at the Lubuk Basung-Geragah Unio Market.

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Faktor – Faktor Yang Mempengaruhi Keputusan Pembelian Daging Sapi Di Pasar Raya I Salatiga

Cited by 4 publications

References 1 publication

Analysis of Household Consumer Preferences Based on Horse Meat Attributes in Determining Purchases at Traditional Markets in Jeneponto Regency

Analysis of Household Consumer Preferences Based on Horse Meat Attributes in Determining Purchases at Traditional Markets in Jeneponto Regency

Analisis faktor yang mempengaruhi perilaku konsumen dalam pembelian daging beku di outlet best meat Kabupaten Jember

The Influence of Lifestyle, Product Quality and Price on Beef Purchasing Decisions at the Lubuk Basung – Geragahan Union Market

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