A sample group of 119 farmers from a semi‐arid district of Madrid was interviewed to determine the knowledge of individuals about soil conservation and management. Farmers commonly identify physical factors in the landscape that are visually recognizable and those chemical factors that clearly affect productivity. Often, factors, such as salinity or pH that require laboratory analysis, are less readily identified. Farmer knowledge of soils is influenced by their main source of income, gender, education and age. Although there is a high degree of correspondence between scientific and traditional knowledge of soil, some gaps have been identified, notably those related to erosion. Key steps identified for promoting the adoption of sustainable soil management practices to farmers were as follows: involvement of public institutions, the need for increased agricultural prices and an improvement in training and public awareness. Farmers were aware of their own limitations and demanded capacity building, technical and policy support.