Malignant and benign breast tumors have differentshape characteristics associated with their growth ways on sonography. Through analyzing the tumor shape pattern on the clinical images and the experimental results, we find that the tumor shape can be characterized on three aspects: convexity, ellipticity, and symmetry. In this paper, the shape measures are quantified using the polygonal approximation, the fitting ellipse, and local area integral invariant of contour respectively. The performance of these shape measures is evaluated on a breast ultrasound image data of 87 cases (49 benign and 38 malignant). Two combined convexity measures, an elliptic compactness, and a new reflection symmetry measure from local area integral invariant among the shape measures are appropriate and effective for distinguishing malignant and benign tumors, and all of their area under ROC curve can reach 0.9. They are significantly different between benign and malignant tumors on sonography, and show potential for the malignant risk assessment.