Accreting supermassive black holes (SMBHs) can exhibit variable emission across the electromagnetic spectrum and over a broad range of time-scales. The variability of active galactic nuclei (AGN) in the ultra-violet (UV) and optical is usually at the few tens of percent level over time-scales of hours to weeks 1 . Recently, rare, more dramatic changes to the emission from accreting SMBHs have been observed, including tidal disruption events (TDEs) 2-5 , "changing look" AGN 6-9 , and other extreme variability objects 10,11 . The physics behind the "re-ignition", enhancement, and "shutdown" of accretion onto SMBHs is not entirely understood. Here we present a rapid increase in ultraviolet-optical emission in the centre of a nearby galaxy marking the onset of sudden increased accretion onto a SMBH. The optical spectrum of this flare, dubbed AT 2017bgt, exhibits a mix of emission features. Some are typical of luminous, unobscured AGN, but others are likely driven by Bowen fluorescence -robustly linked here, for the first time, with highvelocity gas in the vicinity of the accreting SMBH. The spectral features and increased UV flux show little evolution over a period of at least 14 months. This disfavours the tidal disruption of a star as their origin, and instead suggests a longer-term event of intensified accretion. Together with two other recently reported events with similar properties, we define a new class of SMBH-related flares. This has important implications for the classification of different types of enhanced accretion onto SMBHs.AT 2017bgt was discovered by the All Sky Automated Survey for Supernovae (ASAS-SN 12 ) as ASASSN-17cv on 2017 February 21 in the early-type galaxy 2MASX J16110570+0234002, at z=0.064 (ref. 13; see Methods §). The long-term ASAS-SN optical data show that the total emission from the galaxy brightened by a factor of ∼50% over a period of about two months, with half of the rise occurring within three weeks (see Supplementary Fig. 1). Follow-up Swift observations show that the UV emission increased by a factor of ∼75 compared to GALEX data from 2004, reaching a luminosity of νLν (NUV) 8.9×10 44 erg s −1 , and that the X-ray emission increased by a factor of ∼2−3 compared to ROSAT data from 1990 August (see 'Detection and photometric monitoring' and 'Archival multi-wavelength data' in Methods for details on all new and archival data). The archival X-ray luminosity, of L(2−10 keV) 7×10 42 erg s −1 , and the archival UV to X-ray luminosity ratio are consistent with what is commonly observed in AGN (that is, a UV-to-X-ray spectral slope of αox≈ − 1.2; see Methods §). Archival detections in the radio (from 1998; obtained by the Very Large Array) and in the mid-infrared (from 2010; obtained with the Wide-field Infrared Survey Explorer) can be accounted for by star formation in the host galaxy. Thus, AT 2017bgt experienced a dramatic increase in its UV emission, accompanied by a smaller increase in optical and X-ray emission, sometime between 2004 and 2017.The X-ray spectral energy distribution...