Food Labels’ Impact Assessment on Consumer Purchasing Behavior in Malaysia

Latiff, Zul Ariff Abdul; Rezai, Golnaz; Mohamed, Zainalabidin; Ayob, Mohamad Amizi

doi:10.1080/10454446.2013.856053

Cited by 45 publications

(34 citation statements)

References 7 publications

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“…Furthermore, it is believed that Muslims who consume certified halal food are able to improve their experience in terms of food consumption (Jamal & Sharifuddin, 2015). This is supported by many studies that emphasise that halal certification can influence a person's food consumption decisions, such as Ghadikolaei (2016), Abdul Latiff, Rezai, Mohamed, and Ayob (2016), Awan, Siddiquei, and Haider (2015), and Sukesti and Budiman (2014). Meanwhile, halal traceability is one of the manifestations of halal awareness. For business actors, halal traceability is a factor that affects the integrity of the halal food supply chain.…”

Section: Conceptual Frameworkmentioning

confidence: 94%

Halal Awareness and Halal Traceability: Muslim Consumers’ and Entrepreneurs’ Perspectives

Jannah

Al-Banna

2021

JIMF

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The objective of this paper is to analyse the role of halal awareness, employing variables that can be both influential (determinant) and influenced (output). The study examines two perspectives, namely those from consumers and business actors. From a consumer perspective, this relates to the influence of halal awareness on the intention to purchase a halal product. Meanwhile, from the perspective of business actors, it considers how halal awareness affects the halal traceability of products. Halal traceability is also analysed from the consumers’ perspective as a moderating variable in the relationship between halal awareness and consumer purchase intentions. Questionnaires were distributed online and data were collected from 176 consumers and 95 entrepreneurs. SEM-PLS was then applied to analyse the data. The results show that halal awareness influences the consumers’ purchase intention and the halal traceability of the business actors. While the consumers’ halal awareness was determined by knowledge and halal certification. In contrast, religiosity has an insignificant influence on the consumers’ halal awareness. Meanwhile, the halal awareness of the business actors was influenced by knowledge, halal certification and religiosity. Halal traceability failed to moderate the relationship between halal awareness and consumer purchase intentions.

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Section: Conceptual Frameworkmentioning

confidence: 94%

Halal Awareness and Halal Traceability: Muslim Consumers’ and Entrepreneurs’ Perspectives

Jannah

Al-Banna

2021

JIMF

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“…Conferring to Mohammed et al (2008), the Malaysian government's halal logo has a significant impact on respondents' awareness of food products. Other research suggests that halal labelling is important in consumers' decision on buying a product (Latiff et al, 2015). Latiff's study also indicates that Malaysian consumers' purchasing intentions are strongly linked to halal certification, nutritive value, and ingredient used.…”

Section: Literature Reviewmentioning

confidence: 97%

The relationship between Corporate Reputation and purchase intention among Starbucks' Muslim consumer in Malaysia

Ilias

Shamshudeen

Bolong

et al. 2017

JPMM

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The purpose of this article is to determine the relationship between corporate reputation elements (products and services, customers’ orientation, social responsibilities of Starbucks, generate positive feeling of people, leadership and innovation and ethical of Starbucks) on Muslim consumers’ purchase intention. The data were collected through a survey from 380 Starbucks’ customers in Putrajaya. The results show that leadership and innovation is the most agreed element of corporate reputation in Starbucks. The result showed that all the elements of corporate reputation had the significant relationship with purchase intention of customers. However, the elements of generate positive feeling was the most important elements in corporate reputation that have strong relationship with purchase intention. However, the elements of religion showed a strong significant relationship and play important role on purchase intention of consumers. The elements of religion seem not important for consumers. Even though there are some issues regarding halal, consumers do not pay much attention on that.

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“…According to reference [15] the intention is defined as the desire to perform a behavior. The intention is not in the form of behavior.…”

Section: Purchase Intention Of Mui Halal-labelled Foodsmentioning

confidence: 99%

Are Non-Muslim Consumers Interested in Foods with the Halal Label?

Adirestuty¹,

Ramdiana²,

Rahayu³

et al. 2021

Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)

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This study measures attitudes, subjective norms, and behavioral control influence the intention to buy halal-labelled by non-Muslims. The method used in this research is causality with a quantitive approach. The population in this field were non-Muslim students at Parahyangan Catholic University, and the sampling technique was non-probability sampling with the type of sampling used was convenience sampling of 202 respondents. The limitation of this study lies in the respondents who are Catholic Christians only and without involving other religions. The data analysis technique used is Patrial Least Square -Structural Equation Modeling (PLS-SEM). The results showed that attitude and behavior control had a positive and significant effect on purchase intention. Meanwhile, subjective norms did not affect purchase intentions. This research is expected to provide benefits for various parties, especially food producers, to get the MUI halal label because the more non-Muslim people who come here are increasingly aware of the goodness of halal food for the body for a healthy life.

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Food Labels’ Impact Assessment on Consumer Purchasing Behavior in Malaysia

Cited by 45 publications

References 7 publications

Halal Awareness and Halal Traceability: Muslim Consumers’ and Entrepreneurs’ Perspectives

Halal Awareness and Halal Traceability: Muslim Consumers’ and Entrepreneurs’ Perspectives

The relationship between Corporate Reputation and purchase intention among Starbucks' Muslim consumer in Malaysia

Are Non-Muslim Consumers Interested in Foods with the Halal Label?

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