Forecasting the state of agricultural enterprises based on the results of economic diagnostics

Bezpartochna, Olesia

doi:10.38188/2534-9228.21.6.01

Cited by 3 publications

(2 citation statements)

References 8 publications

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“…In the market economic environment, agricultural business enterprises are gradually emerging, which promote the development of the agricultural economy, and the real realization of modern agriculture also requires them to play a greater role [1][2][3]. Agricultural management enterprise is an enterprise integrating development, production, operation, and service.…”

Section: Introductionmentioning

confidence: 99%

Risk Assessment Method of Agricultural Management Investment Based on Genetic Neural Network

Zhao

2022

Security and Communication Networks

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At present, the economy has entered the new normal. In the environment of economic slowdown, agricultural operation and investment risk management is of great significance in investment activities. In order to avoid the related risks of the agricultural operation and investment, improve the stability of agricultural operation and investment risk assessment, and ensure the effect of the agricultural operation and investment risk assessment, an agricultural operation and investment risk assessment method based on genetic neural network is proposed. This method fully considers the global optimization capability of the genetic algorithm and optimizes the weights and thresholds of the BP neural network. According to the construction principle of the index system, from the perspective of systemic risk and nonsystematic risk, a risk assessment index system for agricultural business investment has been established. Based on the establishment of risk evaluation index system, using the genetic neural network method, the agricultural operation investment risk evaluation model is established to realize the agricultural operation investment risk evaluation. The experimental results show that the proposed method has a good effect on the risk assessment of the agricultural operation and investment and can effectively improve the stability of the risk assessment of agricultural operation and investment.

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Section: Introductionmentioning

confidence: 99%

Risk Assessment Method of Agricultural Management Investment Based on Genetic Neural Network

Zhao

2022

Security and Communication Networks

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“…В останні роки відбувається кардинальна трансформація системи логістичного менеджменту торговельних підприємств у напрямі орієнтації на потребах і запитах споживачів. Це сприятиме зміні парадигми традиційного маркетингу на концепцію маркетингу взаємовідносин, яка ґрунтується на підтримці та зміцненні взаємодії зі споживачами, підвищенні рівня їх лояльності та задоволеності шляхом формування клієнтоорієнтованого підходу до логістичного сервісу [1][2][3] з використанням інформаційних технологій, інструментарію електронної комерції та цифрового маркетингу [4][5][6][7][8][9][10].…”

Section: управління клієнтським досвідом як пріоритетний напрям діяль...unclassified

Customer Experience Management as a Priority Area of Trade Enterprises’ Activity

Misiukevych,

Trushkina,

Shkrygun

2023

HESU

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Currently, customer experience management is re cognized as a strategic direction of logistics management of enterprises in the field of wholesale and retail trade. Therefore, the purpose of this article is a theoretical generalization of existing approaches to determining the essence and content of the concept of “customer experience management” of trade enterprises, taking into account the specifics of their functioning. The article theoretically summarizes and systematizes conceptual approaches to defining the essence of the concepts “customer experience” and “customer experience management”. The author’s approach to the interpretation of these terms is provided. The concept of “customer experience” is proposed to be considered as the experience of forming an effective system of partnership relations between a trading company and various categories of consumers as a result of increasing the level of trust, loyalty, service and quality of logistics service. Customer experience management is understood as a continuous integrated process, which is carried out through the implementation of commercial, marketing and logistics management functions of trading enterprises using modern methods, digital technologies and information systems. A statistical analysis of the main indicators of the development of economic entities in the sphere of wholesale and retail trade of Ukraine in the pre-war period was performed. A structural and logical diagram of the process of strategic management of the client experience of a trade enterprise has been built. It has been established that the following can be attributed to the modern trends in the transformation of the customer experience management system as an important component of the logistics management of trade enterprises: personalization of products and communication using information technologies; adaptive approach to interaction with consumers; building a business strategy for brands, advertising and marketing strategies using digital tools; application of a complex approach to the management of commercial activities; creation of a fundamentally new marketing structure (emergence of specialists in consumer preferences and data processing); acquiring skills in collecting large databases and using them; ensuring multichannel marketing communications; introduction of chatbots as one of the effective ways to provide instant customer support; development of business models for the organization of electronic retail trade.

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Моделювання Зовнішньоекономічної Взаємодії Аграрних Підприємств України

Batyuk¹

2022

Економіка та суспільство

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Стаття присвячена опрацюванню інструментарію методичних підходів до оцінювання ефективності експортної діяльності сільськогосподарських товаровиробників України, які характеризують розвиток зовнішньоекономічної діяльності аграрних підприємств, прогнозування їх експортного потенціалу та підвищення обсягів збуту аграрної продукції на зовнішні. Запропоновано імітаційну модель зовнішньоекономічної взаємодії аграрних підприємств України на світовому ринку. Концепція запропонованої системи ґрунтується на імітаційному моделюванні економічної взаємодії агентів-країн і українськими аграрними підприємствами, результатом якого виступає прогнозна динаміка зовнішньоторговельного обороту, що є найважливішою характеристикою національної економіки. У запропонованій моделі виділено агенти, першим з яких є аграрні підприємства України, інші – країни, є торговими партнерами України.

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Forecasting the state of agricultural enterprises based on the results of economic diagnostics

Cited by 3 publications

References 8 publications

Risk Assessment Method of Agricultural Management Investment Based on Genetic Neural Network

Risk Assessment Method of Agricultural Management Investment Based on Genetic Neural Network

Customer Experience Management as a Priority Area of Trade Enterprises’ Activity

Моделювання Зовнішньоекономічної Взаємодії Аграрних Підприємств України

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