Formation interaction and adaptive use of purposive forms of cooperation of university and enterprise structures

Abstract

Addressing the imbalance between the existing demand for graduates of higher education institutions is aimed at strengthening the processes of integrating the education system with the business. At the same time, issues related to the system of forming and determining the appropriate forms and types of partnership between universities and business in Ukraine are becoming more urgent. That’s why the purpose of this study is to develop a methodical approach to the formation and adaptive use of forms of such interaction. A comparative marketing analysis of the national and world experience of the forms and methods of interaction between educational institutions and business is carried out. A methodical approach to the formation of interaction between higher education institutions and the business has been proposed. The directions and types of public private тpartnership in education are formed, the basis of which is the distribution of rights, responsibilities and risks between the partners of the relations. Depending on the changes in the external conditions of marketing functioning, there is a list of standard (universal) forms of interaction between universities and the business environment that make up the invariant core of such interaction and innovation-active (specific) forms that arise in connection with the expansion of university autonomy. The three-component model of the choice of the form of interaction between higher educational institutions and the business structures in Ukraine is proposed, which allows choosing the form that will be optimal considering the existing conditions.

Institutional factors that impact the entrepreneurial activity of university students

“…Con todo, la academia presenta una relación directa con la empresa y su creación, desde uno de sus roles como formadora clave para el sistema productivo, por medio del estímulo a la independencia, o desde la capacitación para el mercado laboral (Rayevnyeva et al, 2018). De esta forma, al comprender la importancia del fenómeno emprendedor y el impacto que este puede tener multidimensionalmente y a diversas escalas, se vuelven objeto de especial interés los procesos de formación sobre los conocimientos y habilidades que se requieren para la generación e implementación de una idea de negocio sólida (Martin et al, 2013).…”

Venture investments into digital education in the conditions of industry 4.0: problems of attraction and directions of usage

“…Because of an overview of the existing sources of the scientific and research literature on the topic of venture investing into digital education in the conditions of industry 4.0, which include Bogoviz (2019), Geramitchioski (2015), Hue Kyung et al (2016), Lin (2018), Pavlin (2016), Popkova (2017Popkova ( , 2019, Popkova and Sergi (2019), Rayevnyeva et al (2018), Sozinova (2019) and Sukhodolov et al (2018), it is determined that the main attention is paid to the issues of state regulation with emphasis on stimulation of universities for attraction of investments. However, the organizational and managerial issues related to protection of the interests of venture investors, are not studied in detail.…”

The conceptual foundations of educational cooperation of universities and companies of Industry 4.0

“…The importance and necessity, as well as the perspectives of educational cooperation of universities and companies of Industry 4.0, are considered in the works (Bogoviz, 2019; Geramitchioski, 2015; Hue Kyung et al , 2016; Lin, 2018; Pavlin, 2016; Popkova, 2017; Popkova, 2019; Popkova and Sergi, 2019; Rayevnyeva et al , 2018; Sozinova, 2019 and Sukhodolov et al , 2018). However, no practical solutions are offered – which causes uncertainty of this cooperation and hinders the achievement of its high efficiency.…”