Formation of commodity distribution policy in integrated structures

Abstract

The article highlights the relevance of studying the marketing policy of product distribution for the work of integrat-ed structures in a market economy. It is determined that the role and importance of marketing policy in the distribution of integrated structures is to ensure the functioning of distribution channels aimed at ensuring the availability of goods and services that meet customer demand for range, quality and price, as well as a high level of service; improved marketing links (both internal and external), proposals to create an effective information and management system of market regulation, which will reduce the length and width of distribution channels and reduce the use of resources of both enterprises and the country as a whole. It is substantiated that the marketing policy of distribution of goods is the basis of business and the core of any business projects, plans and long-term schemes for the development of marketing activities. In this regard, a scheme representing the marketing policy of product distribution as an integrator of production and market has been developed, its role and significance for different functional levels of government: business, regional and national. It is determined that in addition to economic importance, marketing policy in the distribution of integrated structures also has a social vocation, which today is associated not only with reducing the time, effort and money of consumers to purchase the necessary and quality goods and services. It is established that when deciding on distribution channels, domestic producers, first of all, must take into account a number of factors influencing the choice of intermediaries, and the effectiveness of domestic produc-ers depends not only on the correct choice of distribution systems, but also largely on the marketing approach. in the man-agement of the formed distribution channels. It is determined that marketing management provides domestic producers with effective planning of various activities, including the use of new technologies in distribution policy, which allows to enter foreign markets. Key words: marketing, marketing policy, distribution of goods, components, distribution channels, marketing tools, integrated structures, commodity producers.

Instruments of state regulation and fiscal mechanisms of financial and investment support and development of agricultural enterprises

“…(63.6% of the total amount of expenditures), for the payment of utilities and energy -UAH 2 billion (5%) During January-September 2019, local budgets received transfers from the state budget in the total amount of UAH 200.2 billion, in particular: basic subsidy -UAH 7.8 billion (including UTC budgets received UAH 2.1 billion, or 26.9% of the total amount of the basic subsidy), medical subvention -UAH 41.3 billion (including UTC budgets received UAH 4.1 billion, or 10% of the total amount of the subvention), education subvention -UAH 52.6 billion (including UTC budgets received UAH 12.0 billion, or 22.8% of the total amount of the subvention); (including UTC budgets received UAH 0.5 billion, or 17.9% of the total amount of the subvention), subventions for social protection of the population -UAH 64.2 billion, subventions for the formation of UTC infrastructure -1.4 UAH; subvention for road maintenance -UAH 11.3 billion and UAH 5.1 billion was transferred to the state budget from local budgets. reverse subsidy, including UTC budgets transferred UAH 0.8 billion, or 15.6% of its total (Mandych, Naumenko and Romaniuk, 2019).…”

Development of competitive strategies by enterprises in the globalization of market

“…Такі кроки дозволяють підприємствам відрізнятись від конкурентів та займати лідерські позиції на ринку. Крім того, необхідно розуміти особливості глобального ринку та здійснювати аналіз конкурентних переваг і недоліків підприємств [10][11][12][13][14]. Наприклад, збільшення кількості конкурентів на ринку може призвести до падіння цін на товари або послуги, тому підприємства повинні бути готові до таких ситуацій та розробляти стратегії, які дозволять їм ефективно конкурувати в таких умовах.…”

Conceptual principles of automation of accounting for work and salaries of employees of agricultural enterprises

“…Оскільки операції з обліку оплати праці тісно пов'язані з здійсненням нарахувань та утримань до фондів соціального страхування і податку з доходів фізичних осіб, то дані операції можуть бути розглянуті в комплексі як єдина облікова задачаоблік нарахування та виплати заробітної плати. Сучасні особливості автоматизації обліку праці і зарплати характеризуються наступними проявами: 1) автоматизація цього виду обліку здійснюється і локально, і як складова інтегрованих систем автоматизації управління підприємствами; 2) рівень автоматизації обробки облікової інформації найвищий порівняно з рівнем автоматизації обробки інформації інших функцій управління; 3) успішність та ефективність впровадження обліку праці і зарплати є значною [5][6][7][8].…”