Innovative entrepreneurship in a market economy becomes an active factor in economic development, commercialization, creative activity of new technological ideas developers. The operation of an extensive network of innovation infrastructure, elements of which are implemented in specific forms of economic activity, is a necessary factor for the successful development of innovation entrepreneurship. The purpose of the article is to study the essence of the concept of "infrastructure of innovation entrepreneurship" and to develop basic recommendations for its formation for further use by public authorities in the process of promoting the development of innovation entrepreneurship in the country. In the article the content of the categories "innovative entrepreneurship" is defined. To achieve this goal, the following methods of scientific research were used: systematic analysis; abstract-logical method; graphical method. According to the results of the study, the suggested recommendations for the formation of innovation entrepreneurship infrastructure at the national and regional level can be used by public authorities in the process of creating a single mechanism for regulating innovation infrastructure, which would ensure interaction between business, public authorities, science and end-users of an innovation product (service) at all stages of development and implementation of innovation projects.

The article highlights the relevance of studying the marketing policy of product distribution for the work of integrat-ed structures in a market economy. It is determined that the role and importance of marketing policy in the distribution of integrated structures is to ensure the functioning of distribution channels aimed at ensuring the availability of goods and services that meet customer demand for range, quality and price, as well as a high level of service; improved marketing links (both internal and external), proposals to create an effective information and management system of market regulation, which will reduce the length and width of distribution channels and reduce the use of resources of both enterprises and the country as a whole. It is substantiated that the marketing policy of distribution of goods is the basis of business and the core of any business projects, plans and long-term schemes for the development of marketing activities. In this regard, a scheme representing the marketing policy of product distribution as an integrator of production and market has been developed, its role and significance for different functional levels of government: business, regional and national. It is determined that in addition to economic importance, marketing policy in the distribution of integrated structures also has a social vocation, which today is associated not only with reducing the time, effort and money of consumers to purchase the necessary and quality goods and services. It is established that when deciding on distribution channels, domestic producers, first of all, must take into account a number of factors influencing the choice of intermediaries, and the effectiveness of domestic produc-ers depends not only on the correct choice of distribution systems, but also largely on the marketing approach. in the man-agement of the formed distribution channels. It is determined that marketing management provides domestic producers with effective planning of various activities, including the use of new technologies in distribution policy, which allows to enter foreign markets. Key words: marketing, marketing policy, distribution of goods, components, distribution channels, marketing tools, integrated structures, commodity producers.

Creating complete feed for cattle especially during the period of indoor housing is an important task of feed production. This determines the increase in milk yield and live weight, and the profitability of all production. Biotechnology of obtaining a combined feed additive in the form of a dry protein and carbohydrate composite for animals from plant raw materials and secondary raw materials allows us to solve this problem. At the same time, the quality and safety of the composite is an extremely relevant topic. In the course of research the influence of technological factors control, based on the principles of HACCP, on the quality and safety indicators of the combined feed additive has been established. The resulting product according to organoleptic indicators is a loose mixture of no more than 5–8 mm in size, without solid inclusions, foreign impurities and fumes; color is from gray to brown; smell is characteristic of the set of components included in the recipe, without musty, mold and other odors. Physical and chemical parameters are as follows: mass fraction of moisture no more than 14 %; mass fraction of sugars is at least 27–30 %; mass fraction of protein is 17,6–18,4 %, fiber content is 7,0–7,3 %. Safety indicators: total number of fungi (CFU/g) no more than 5×10[sup]4[/sup] ; total microbial number (CFU/g) no more than 5×10[sup]5[/sup] . The presence of Salmonella in 25 g is not allowed; the presence of pathogenic Escherichia in 1,0 g is not allowed. The remaining safety indicators, due to their invariability in the process of technological operations, must comply with the indicators provided for in the normative documents for raw materials. Five control critical points in the technology of proteincarbohydrate composite production that pose a threat to its quality and safety have been identified. It has been shown that the preliminary assessment and proposed corrective actions for managing hazards at all stages of the production process, which significantly affect the safety of products, can prevent the appearance of a danger of deviations from the parameters of the technological process at each stage of production.

The article presents the study of the formation of financial support models for business projects and identifies key success factors in creating investment attractiveness for different groups of participants. It is proved that the theoretical basis of the research allows to expand the subject area and attract synergies, integration models and block algorithms of interaction between individual participants in the formation of financial resources for business projects (investment, credit) while expanding the use of financial aggregates. The factors influencing the construction of financial mechanisms for business projects are presented, the factors in terms of positive and negative consequences are given, some ways of developing financial instruments to attract resources and opportunities to eliminate certain risks and threats are proposed. The levers of funding for different groups are outlined, in particular, depending on the urgency of the project, industry and business, the involvement of participants in government or commercial organizations, the level of competitiveness of the project, the ability to use financial resources and social responsibility in general. The results of the study represent the essential content and possibilities of applied use of the basic tools of financial mechanisms: project financing, bank lending, investment and their subtypes. Mechanisms and algorithms for combining individual tools taking into account the stages of the life cycle and with the possibility of attracting investment in the process of conducting business projects are proposed. More real investment areas of attracting financial investments are presented on real examples to solve urgent issues of overcoming the crisis and ensuring the development of the economic system of the country and regions in the current conditions. Attention is paid to the study of the peculiarities of attracting financial support through state support programs, grant programs from domestic and foreign organizations with an understanding of their relevance in today's uncertainty and the importance of socially oriented entrepreneurship. Key words: business project, financial system, project financing, investment attractiveness, credit management, integration mechanisms, resource provision, efficiency.

The results of the studies indicate an increase in the efficiency of enzymatic hydrolysis of wheat grain subjected to infrared irradiation in the production of feed molasses. It was found that the duration of enzymatic hydrolysis of grain to significant concentrations of sugars in feed molasses is reduced by 2 times and energy costs are reduced by 40 %, and the concentration of sugars increases at the end of the process by 4.0 % compared to existing technologies.