Here, five different samples of neodymium (Nd) incorporated 3D‐mesoporous siliceous materials were fabricated using a single‐step hydrothermal technique. Typically, all samples were subjected to several qualitative elemental and quantitative analyses such as X‐ray diffraction, N2‐adsorption/desorption, scanning electron microscopy, energy dispersive X‐ray, mapping, high resolution transmission electron microscopy, diffuse reflectance ultraviolet–visible, and Raman spectroscopy. The characterization results showed that at small loading of Nd (i.e. Si/Nd < 20), only isolated centres of trivalent neodymium ions were tetrahedrally coordinated in the TUD‐1 matrix. However, with increasing neodymium loading, additional nanoparticles of neodymium oxide with size 10–20 nm were embedded into silica host pores. Detailed photoluminescence (PL) analysis of all samples was carried out by recording the emission profiles at two diverse excitation wavelengths, 333 and 343 nm, to understand the effect of the Nd3+ environment on the PL emission spectra with special attention to the area between 400 and 600 nm. Most importantly, different peaks of the emission spectrum of each sample exhibited a distinct shape based on the Nd3+ environment. This performance was superior evidence that PL can be applied as a simple and efficient characterization tool to understand the nature of Nd3+ ion linkage with a silica matrix.