Abstract. The present study aims to address a disconnect between science and
the public in the form of a potential misalignment in the supply and demand
of information known as the usability gap. In this case, we explore the
salience of marine meteorological (metocean) information as perceived by
users in two Southern Hemisphere countries: South Africa and New Zealand.
Here, the focus is not only on the perceptions, usability and uptake of
extreme event forecasts but rather focused on general, routine forecast
engagement. The research was conducted by means of a survey, designed around
three research questions. The research questions covered topics ranging from
forecasting tool ergonomics, accuracy and consistency, usability,
institutional reputation, and uncertainties related to climate change (to
name but a few). The online questionnaire was widely distributed to include
both recreational and commercial users. The study focused on identifying
potential decision-making cultures that uniquely impact coastal ocean users'
information needs. Cultural consensus analysis (CCA) was used to investigate
shared understandings and variations in perceptions within the total group
of respondents as well as in sectoral and country-based subgroups. We found
varying degrees of consensus in the whole group (participants from both
countries and all sectors combined) versus different subgroups of users. All
participants taken together exhibited an overall moderate cultural
consensus regarding the issues presented but with some variations in
perspectives at the country-level, suggesting potential subcultures.
Analysing national and sectoral subgroups separately, we found the most
coherent cultural consensus in the South African users' cohort, with strong
agreement regardless of sectoral affiliation. New Zealand's commercial
users' cohort had the weakest agreement with all other subgroups. We discuss
the implications from our findings on important factors in service uptake
and therefore on the production of salient forecasts. Several priorities for
science-based forecasts in the future are also reflected on, considering
anticipated climate change impacts. We conclude by proposing a conceptual
diagram to highlight the important interplay between forecast product
co-development and scientific accuracy/consistency.