Hypermedia structuring and navigation requires design methodologies different from those developed for standard information systems. This case study details our successful application of relationship management methodology (RMM), a hypermedia systems analysis and design methodology, to ACM SIGLINK's LINKBase. LINKBase is a World Wide Web (WWW) application, which dynamically generates WWW pages from a relational database containing information about hypermedia-related events such as conferences, publications, authors, and sponsoring organizations. We describe our experience applying RMM in this case study, summarize design lessons we learned in the process, present extensions to RMM, discuss human-computer interaction (HCI) aspects of RMM, and ground our work in the hypermedia design and HCI literature. Our experiences should encourage hypermedia and WWW developers to utilize systematic design techniques to build highly usable and useful WWW applications. r