Nowadays, the concept of data mining is employed widely and created a great deal of attention due to its fast arrival. Numerous approaches to frequent itemsets and association rule mining (ARM) are exemplified in recent years, but still, the performances based on scalability and processing time are considered as a major drawback that results in obtaining the solutions with very poor quality. To overcome such shortcomings, this article proposes three significant phases, namely, the data pre-processing phase, data pre-processing, frequent itemset mining, and ARM. In data pre-processing phase, the collected twitter datasets are pre-processed to eliminate redundant data and convert them into an appropriate format for further mining. In the frequent itemset mining phase, an Apriori algorithm is employed for the exact mining of frequent itemsets. The ARM phase utilizes the fuzzy manta ray foraging (FMRF) optimization algorithm that involves the generation of association rules from the huge itemsets thereby achieving minimum confidence and minimum support value. Here, the recent tweets regarding Covid-19, trump2020, joebiden, draintheswamp, and Godzilla are the datasets collected from the Twitter web link. The experimental analysis and the comparative performances are performed for various simulation measures and the results reveal that the proposed approach provides effective performances when compared with various other existing approaches.