“…Three RNA‐seq papers (Lister et al ., ; Mortazavi et al ., ; Nagalakshmi et al ., ) on Arabidopsis, yeast and mice, respectively, mark the start of this tool's use for functional genomic studies. Contemporarily, RNA‐seq is used at ever‐larger scales for functional characterization of developmental, environmental response and economically important phenotypes (Becker et al ., ; Feng et al ., ; Giacomello et al ., ; Leydon et al ., ; Liu et al ., ), and is often used to validate epigenomic measurements (Wang et al ., ). There are numerous studies that employ whole‐genome gene expression analysis not just for model plant species and crops, but also for lesser‐known plant species including Japanese lawn grass (Xie et al ., ), Cunninghamia lanceolata (Cao et al ., ), mangrove fern (Zhang et al ., ), wild oil‐tea camelia (Chen et al ., ), curry tree (Meena et al ., ) and Banksia (He et al ., ).…”